In a market where luxurious creams coexist, parapharmacy care and accessible products, a brand is pulling out of the game. Sold in supermarkets, it succeeds in being ahead of high -end treatments. Focus.
According to a recent study by the Yougov Institute, French consumers present clear habits when it comes to skin care. Hydration comes at the top of their expectations, closely followed by the protection against external aggressions. Thus, the day cream remains the most popular care by all generations.
Despite shared needs, each age group displays well marked preferences. Baby-boomers promote reassuring products, associated with historical brands. Millennials, on the other hand, opt for multitasking care, adapted to their frantic pace of life. Generation Z, younger and connected, can be seduced by brands with strong presence on social networks. However, some brands stand out from the lot, meeting the expectations of many age groups. Indeed, Yves Rocher, L’Oréal Paris, La Roche-Posay and Sephora compete for the favors of consumers.
Although these labels appear at the top of the ranking, it is a completely different brand that is unanimous today, any profiles combined. Appreciated for its accessible products, its quality and its presence on all the distribution channels, it manages to win in the bathroom cabinets, for several decades. Indeed, its ability to innovate while remaining faithful to its identity contributes to its success and consumers continue to highlight its excellent value for money. In 2025, 37.8 %of French people consider Nivea as their favorite brand, ahead of Yves Rocher (37.1 %), L’Oréal Paris (32.1 %), La Roche-Posay (29.1 %) or Dior (22.5 %).
With its emblematic blue box, it seduces men as much as women. Regularly renewed to meet the expectations of the market, its products are still part of the Must have of the most experienced beautystas today. In short, a real success made in supermarket.
