Imagine that a simple smell has the power to make you more attractive to others? This is the case of this molecule that is found in several perfumes.
Odors have strong powers. Some have the gift of reassuring us, others to soothe us, improve mood or even cause disgust. In short, they can really play on our emotions. In perfumery, a molecule would have the power to make more attractive to others. Yes, you read that right. It is not a question of magic, but of science! Popularized in 1966 by Dior’s wild water, it is today one of the ingredients most used by noses around the world. Better still, it would be a real revolution in the world of perfumery. The reason? It not only makes it possible to amplify the smell of a fragrance, but also to extend the outfit. “”This molecule brings liveliness and depth to practically all types of scents“Explains the perfumeuse Kateřina Nováková at the site specializing in beauty retail, Notino.
This molecule, it owes it to an element present in the absolute of jasmine: the methyl dihydrojasmonate. Yes, it is unpronounceable, but it is in fact the most intense part of the white flower. It also responds to the name of Hédione (it’s already simpler). At first glance, the Hédione will not upset your olfactory world. Its rather fresh scent goes effectively with floral juices while remaining extremely subtle. The true peculiarity of this molecule is in its ability to stimulate the zones of pleasure of the brain, and that of libido. It is even rumored that it would make people who wear it more attractive: “The hedione has been proven to be linked to the VN1R1 pheromone receiver, located on the human olfactory mucosa, which has the effect of influencing social behavior, especially in women“, Specifies the professional still in Notino. Be careful however, according to the perfume, a certain part of the population does not perceive the hedione or very little.
Now many perfumes contain this molecule. For example, Narcotic Delight from the Private Perfumes brand plays on attraction codes by focusing on a wake composed of 50% hedione. Among the other fragrances where it is present, one can cite small darling of Goutal Paris, the water of fresh Rochas, Flower by Kenzo, or Hot Couture de Givenchy. The ideal gift before Valentine’s Day?
