What are the flagship destinations on Airbnb in France this year? If you answer Paris, Bordeaux or Marseille, you have everything wrong.
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-Paray-le-Monial, in Saône-et-Loire, is one of the five rural municipalities in France best rated by travelers on Airbnb in 2024, according to the rental platform.
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“You plan to Rent in tourist furnished ? Please note, this practice is strongly regulated “warns the city of Paris on its website. Owners of a foot on the ground in the capital, Camille and Paul, who live in Eure-et-Loir, have given up renting it via Airbnb Or any other platform because they would have to request two authorizations, change of use and destination, with the town hall. Too many hassles, they judge. His main residence in Friaize, a charming village located about thirty kilometers from Chartres, the couple would however have any interest in offering it for rental on Airbnb or Booking when they go on vacation. Not only are the rental conditions otherwise less drastic than in Paris, but Friaize is also among the five rural municipalities in France best rated by travelers on Airbnb in 2024, according to the rental platform.
As unknown as the village of Camille and Paul, Escandolières (Aveyron, Occitanie), Champigny-la-Futelaye (Eure, Normandie), Buellas (Ain, Auvergne-Rhône-Alpes) and La Fresnaie-Fayel (Orne, Normandie) are the four rural communities collecting the most votes among the tenants reserving housing on Airbnb, Notes tutying the maximum of 5. A score that applies to all accommodation in rural areas offered on Airbnb, their average note amounting to 4.7 out of 5.
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10% increase in campaign reservations
The rural, our fellow citizens seem more and more fans. Over the past five years, “The reservations of the French in the countryside have more than doubled”observe Airbnb. Just in 2024, 80% of stays in rural areas were made by French travelersand almost one in two nights (45%) reserved by families was in the countryside. This desire to get green does not weaken in 2025, Airbnb already recording a 10% increase in French reservations for countryside stays. Some destinations are particularly the wind in its sails, like Vaison-la-Romaine and Malaucène (Vaucluse), Paray-le-Monial (Saône-et-Loire) or Noyers-sur-Cher (Loir-et-Cher).
The platform sees it “”more than a fashion effect»». According to her, “The craze for campaign travel illustrates a trend enhanced more intimate experiences, such as the rediscovery of his country”. “”The campaign becomes obvious for travelers in search of meaning. She embodies a more authentic lifestyle, faced with a deep need for simplicity and reconnection to local traditions ”, Add the Nellyrodi strategy consulting agency, which helped Airbnb analyze this development.
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Airbnb, an economic impact of 7.7 billion in the countryside
The owners are not mistaken: a third of the accommodation offered on Airbnb in France are now in rural areas. It must also be said that the latter do not hunt for furnished tourist furnishings, unlike large metropolises or coastal cities that need long -term rentals to house their inhabitants. Without forgetting that in 2023 (latest data available), stays made via tourist furnishings in the countryside generated “No less than 7.7 billion euros in economic impact and supported 68,000 full -time jobs”ensures Airbnb.
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