Adulated American stars, a brand mixing skin care and makeup finally arrives in France. Zoom on this beauty phenomenon that you will love.
We were waiting for her, she finally arrived in France. For several years, an American brand has been buzzing on social networks. Adored stars, she mixes both makeup and care to visibly improve the skin, while sublimating it. The model Hailey Bieber, Gwyneth Paltrow or Kylie Jenner are fans and do not hesitate to show it. On the program? Ultra-performing conceans, powders that illuminate the complexion, lip oil, and many other wonders. All formulated with skincare ingredients such as peptides, hyaluronic acid or collagen.
If you are used to social networks, you have probably already seen it pass in particular on Tiktok. At first glance, one might think that Kosas is one of the newcomers to the beauty market. However, the brand was created ten years ago by Sheena Zadeh. Very small, the American watches her mother working in the world of makeup. Already fascinated by this universe, she swears: later, she will base a brand of makeup. “”I love faces, I love art, I love female forms. All this weighed in the scale, but very young I already knew what I wanted to do with my life“, tells us Sheena Zadeh during an interview. Twenty years ago, the business woman then began to imagine its future products, at ten thousand places of the trends of the time.”I grew up at a time when makeup was really busy, with a lot of perfume in the compositions. The colors were really showy and unflattering. Me, I wanted something simple, which would make sure that the makeup embellish“She continues.
On the composition side, the founder of Kosas makes it a point of honor that the formulas are purified, efficient, and safe for the epidermis. An aspect that is close to his heart in particular after having fought against cystic acne for many years: “Lhe makeup that existed at that time was just getting things done.“To avoid these catastrophic scenarios, and make sure to fill even sensitive skins, brand products are subject to rigorous tests.”We use the same protocol as a pharmaceutical brand. Exactly the same. This represents two clinical tests to validate the product. Then we make a third for security“, Says Sheena Zadeh. Her modo? Never compromise between the quality of the makeup pigments and that of the compositions. The founder assures her:”When ingredient standards are also strict, nothing is in a kosas product if it is not for a specific reason, or if it has no beneficial effect for the product or for your skin.“”
Thus, almost a decade after its launch, Kosas is a real reference in the world of makeup. On social networks, many stars do not hesitate to sell the praise of the products. At the top of the list? The Revealer Concealer, and the Blush is Life. A real guarantee of recognition for the brand, which Sheena Zadeh sees as proof of the quality of the products. “”Celebrities must be on the red carpet, in front of the cameras, and their makeup must be really beautiful. I think it’s an excellent testimony to Kosas’ performance.“”
