Few cosmetics manage to keep a base of loyal users for more than twenty years. This is the case, however, of this foundation, regularly quoted in opinions as “the only one who deserves to be bought”.
Each year, the launches are linked. Lightened products, long-lasting, moisturizers, ultra-custored or invisible … The promises are evolving, but the frustrations persist. Poorly thought -out shades, plaster effect, uncontrollable shine or random outfit. In this flow of new products, some customers prefer to bet on a sure value, even if it means ignoring the sirens of “new best foundation of the moment“. This product, they have used it for 10, 20, sometimes 30 years. Not for lack of curiosity, but because despite attempts, they did not find better. One of them writes: “I tried so much foundation, and none can compete with it.” Another testifies: “I have been using it for 30 years. Thank you to this product that has been part of my routine since always.” What comes back most of the time in testimonies is its reliability. He does not promise miracles, but he does what is expected of him: unifying, matifying, holding without retouching. A user even tells herself to fall asleep with: “When he woke up, he was always impeccable.” An example that shows that he holds up well.
Another underlined point: modular coverage. He does not freeze the features, does not give the impression of a layer. This is precisely what pleases: you can adjust according to the condition of the skin, the light or the season. The foundation mentioned is also appreciated for its wide range of colors. More than fifty references, which allows you to find an adapted shade without having to juggle between two bottles. And for those who have a very clear or very dark complexion, it is often this criterion that makes them stay.
In the oldest comments, it is sometimes a question of old -fashioned packaging, without pump. Today, accessories make it possible to bypass this defect. But no one seems to complain really. Proof that the content largely prevails over the container. This foundation is the double Wear Stay-in-Place d’Estée Lauder, available at 29 euros for 15 ml at Sephora.
Neither star of social networks, nor a darling of clean or glowy trends, he still remains, for thousands of women, the one who holds his promises the most.
