Luxurious, little used but yet formidably effective, this anti-aging asset arrives on the front of the stage. Zoom.
In the anti-aging world, assets are legion. If some like peptides, collagen, or even hyaluronic acid are already known, others are more discreet on the cosmetics market. This is the case of one of them, however used for decades. It is even rumored that the Queen of Egypt, Cleopatra, used it as a mask in the evening before going to bed.
On the side of Ayurveda, traditional Indian medicine, it has also been used for millennia in the branch known as “Rasayana” which seeks methods to improve the quality of life and prolong it. “”Rasayana means rejuvenation and longevity. So everything that does you good is a rasayana, like the sun for example“, explains Nick Irani, director of operations of the Subtle Energies brand. Now, gold has made a nice place in the world of cosmetics and in the formulations of our creams. Indeed, he has the power to oxygenate the cells of the skin in order to obtain a luminous complexion.”Gold also provides energy to cells, which promotes their renewal. It also contributes to the production of collagen“, Continues the expert. But that’s not all: this rare metal helps the skin to maintain its hydration. With a strong antioxidant power, it acts as a barrier against everyday aggressions such as pollution and sun exposure, often responsible for skin aging. Obviously, gold alone will not make a miracle and it is best to opt for a product containing a synergy of other active.
Gold is available in three distinct forms: “There is the gold leaf, gold in nanoparticles, and colloidal gold. Everyone has their own benefits“, Says Nick Irani. Subtle Energies markets a moisturizer called Magra Rejuvenating Gold Cream in which there are several different varieties,”This ensures deeper penetration of assets in the epidermis.“In Ayurvedic practices, gold can drink in order to enjoy its benefits from the inside. An experience to be carried out only with the supervision of a professional since it is still a metal.
But then, why can’t we find many products with gold on the market? First of all, this lies in the scarcity of assets, and therefore the prices to which brands sell cosmetics (count in general several hundred euros).
The other difficulty of gold? The product manufacturing process can be long: “It takes us about three days to make each batch of cream, just for incorporating gold“, Specifies Nick Irani. An effective asset, certainly but which does not come without its share of constraints.
