We thought we had seen everything, but the podiums and the streets have more than one trick in their bag.
The last Milanese fashion week has brought its share of surprises. Fashion layers as a modosphere experts were dazzled by high -flying stylistic proposals. If the parade Giorgio Armani was obviously at the heart of all fashion conversations – due to the death of the famous designer – another label drew the attention of uninformed eyes. What was their astonishment when they discovered that this automotive brand also marched at Fashion Week!
Known to equip the most popular runners in Formula 1 – including Charles Leclerc -, this famous label is well in high -end fashion. And we are not talking about merchandising With caps and other accessories, but of a real collection of ready-to-wear that dresses men and women. Iconic and Made in Italyit is recognizable by its two primary colors, among the most vibrant of the chromatic palette. Yellow and red, with a horse that is about to gallop at full speed … you will understand, it is about Ferrari.
If the automotive universe deletes on all the catwalks and is gaining ground in all stores – the fault of the F1 trend -, never really a brand of cars had tried such putsch. Without a noise, Ferrari thus offers a high-end ready-to-wear line since 2021. And the least we can say is that she knows how to surround herself very well. To his latest spring-summer 2026 parade, the most prominent it-girls of fashion planet have succeeded on runway : Iman Hammam, Amelia Gray …
But why embark on fashion when everything succeeds? A way for the emblematic claw to get closer to the conquered and strengthen its sympathy capital, as do fashion houses with product licenses. A lipstick Dior costs much less than a scratched bag. Selling this beauty product is to allow fans to touch their fingertips the luxury to which they normally do not have access.
Because if Ferrari Make a dream and everyone knows it, few people can buy a dopy car from the famous coat of arms with stallion. This collection, “It is rather for those who love the brand and who wish to get involved in one way or another”explained Rocco Ianonne, creative director (Gq).
For the label, it anchors it more in the imagination and strengthens its “Soft Power”. A slight opening towards “the bottom” which does not dilute its luxury image, quite the contrary: we remain on premium ready-to-wear that scrolls on podium. The creations of the claw are accessible at prices which have an average of four figures. That’s always taken, compared to a racing car that has six …
