Makeup is more noticeable after the age of 45 and seems to last less. However, a simple change in routine is enough to completely transform the result.
From the age of 45, the face changes. Dark circles deepen and become more colored, pigment spots appear on the cheekbones and forehead, and the skin becomes thinner and more mobile. Result: complexion makeup becomes delicate. It slips into wrinkles, marks pores and gives that famous “plaster” effect. Many end up wearing less makeup, convinced that “it doesn’t last anymore” or that “it’s getting old.” However, the problem does not come from the face, but from the way in which the materials are worked. And the good news is that one action changes everything.
Makeup artists say it: after the age of 45, everything comes down to the preparation and the way to secure the makeup, much more than the quantity of foundation. We choose light, hydrating textures that respect the natural radiance of the skin. Then, we stabilize them to prevent them from migrating into fine lines throughout the day. This is what distinguishes a complexion that shifts from makeup that remains clear from morning to evening, even when the skin becomes thinner and more mobile.
This magical gesture is the act of powdering, but not just any old way. Makeup artist Déborah Azria, an expert on mature skin, reminds us that a thin layer of well-chosen powder can change the look of makeup without setting the features. We are no longer in the total dullness of the 2000s, but in a protective veil which fixes creamy materials (foundation, concealer, cream blush) to prevent them from slipping or shining too quickly.
Concretely, after a light foundation, Déborah recommends removing excess from two key areas: the eye contour and the nasolabial folds. This little local cleansing avoids the clump effect in the folds, which accentuates marked dark circles and shadows around the mouth. Once this micro-correction is done, then comes the powder step. The idea is not to mattify the entire face, but to deposit a tiny amount of fine powder on the areas that move the most. Déborah favors very light, blurring textures, which smooth without drying and give that “soft filter” effect that mature skin loves. The choice of powder is as important as the action: the new formulas, ultra-fine and often talc-free, blur pores without drying them out. This is the case, for example, of Hyaluronic Hydra-Powder from By Terry or HD Skin Setting Powder from Make Up For Ever.
Once mastered, this reflex becomes a daily ally: it prolongs the wear of the blush, prevents the concealer from running and prevents the foundation from accumulating in the folds around the mouth. The result is a fresh, clear and luminous face until the evening.









