Goodbye photo dandruff, this fashion accessory -which is at the base is not one -will perhaps save Kodak from his uncertain future.
The fashion planet is more than ever fascinated by gadgets. Charms that cling to sneakers bags, toys that invite themselves to all labels even if it means losing their heads … More than ever, the Modosphere likes to blur the borders with other universes to create pieces that fart and throw away. It is thus the turn of photography to interfere in this posh sphere. If photo and fashion have always been handed out – clothes requiring a glamorous image to mark the spirits of fickle consumers -, their relationship this time exceeds the decorations of the photo studios to merge into a fashion accessory binding their two worlds.
It is the iconic leader in Kodak photography which is the source of this stylistic synergy. As a reminder, after being declared in cessation of payments, the American company had finally filed for bankruptcy in 2012, before trying to be reborn from the ashes the following year. In this month of September, the photo giant is talked about other than by its financial difficulties (which still assaults it today) and radiates with its latest product, a new object of desire for seasoned fashionists. His name? THE Kodak Charmrara.
A stylish keychain that includes a mini camera with a 1.6 megapixel sensor and a 35 mm fixed lens, capable of taking photos and videos with a most vintage granular effect. Numériques, the photos are transferred to a computer and/or mobile phone via USB-C port. A gadget that is not intended for professionals, but rather for lovers of limited series, collectors and other fashionistas in search of stylish and singular accessories. Fashion Flées, fashionistas can indeed hang the key row on their bag, like a charms.
And as if that were not enough, Kodak obviously draws in his glorious past to imagine it: Will charm inspires a cult camera from the 80s, the Kodak FLING. What to seduce in addition nostalgic for 80’s. Available in seven colors, it goes with all styles.
On the marketing side, in addition to playing on vogue nostalgia these days, Kodak also surfs a regressive and playful trend that affects the brands of all universes: mystery boxes. When you buy the Kodak keychain, it is impossible to know the exact model hidden there.
Victim of its success, the Will charm is already out of stock. But for those waiting for the next restock, be aware that it will be available on the brand’s website for 29.99 dollars.
