A Spanish brand is standing out in France. His strength? Low prices, but above all big brands already appreciated by customers.
The French have never tried so hard to save money. With inflation eating away at purchasing power, discount stores are no longer empty. What was once associated with making ends meet has become a smart reflex. You can find everything there, without breaking the bank, and often in a much more modern atmosphere than before. Result: low-price brands are gaining ground in all cities in France.
Among them, some have established themselves as real references. Lidl has managed to seduce by focusing on quality and branded products at reduced prices. Action, for its part, attracts entire crowds every week thanks to its unpredictable shelves and permanent arrivals. More recently, Normal has found its place with its hygiene and beauty products sold 30 to 40% cheaper than in supermarkets. Each has its own style, but all respond to the same desire: to have fun without breaking the bank.
And now another brand is starting to get noticed. It has been discreetly establishing itself in France for several years, opening its stores in shopping areas and city centers. Its concept: to offer products from major brands at knockdown prices. Upon entering, the impression is different from a classic clearance store. The shelves are clear, the products are well arranged, and the shopping experience is closer to a traditional supermarket. There you can find coffee, pasta, biscuits, hygiene products, but also laundry detergent and other cleaning products from major brands. The packaging may sometimes differ, but the prices are unbeatable. An example of arrival? Dash laundry detergent displayed at 5.19 euros instead of 11.16 euros or the famous PinkStuff at 3.25 euros.
Originally from Spain, the Primaprix brand is gradually establishing itself in France, with the aim of becoming a credible alternative to Action and Lidl. Its promise: to allow everyone to buy the products they like without paying full price. A simple, direct, and visibly effective approach, since each opening already attracts a loyal audience.
To take full advantage of this type of store, it is better to go there regularly: arrivals change quickly, and the best deals go first. Comparing prices before buying is also a good reflex, because not all promotions are equal. And finally, as with any smart purchase, the ideal is to go with a list… so as not to leave with a basket full of unforeseen temptations.
