No more dull hair. Brunettes regain radiance thanks to this color which is a hit in hair salons.
At the end of winter, brown hair often lacks shine. Dried out lengths, dull highlights, dull texture… the cold season is definitely not doing them any favors. But with the arrival of good weather, the desire to breathe new life into your hair becomes almost instinctive. And good news for brunettes “who don’t count for plums”, as Lio sang, spring 2026 has a real boost in store for them. Exit flat colors: make way for light and subtlety.
To find strength and relief, the key is to work with the material rather than radically transforming the color. In any case, this is the conviction of Susann Hohlfeld, director of advanced creative education at Aveda Lifestyle Salon & Spa, interviewed by Stylist magazine. “Brunettes rely on depth, shine and a subtle play of shades. Rich, velvety shades, warm or cool, are enhanced with lighter highlights through fluid coloring, creating multi-dimensional color that looks well-groomed, healthy and naturally luxurious“, she explains. An approach called “Americano brunette” by experts, which is inspired by the deep tones of coffee to capture the light and give the illusion of denser hair.
But the real twist of the season is the injection of red or copper highlights into browns. Discreet but strategically placed, they warm up the color, brighten the complexion and provide that extra character that makes all the difference. “The judicious addition of red or copper highlights brings brunettes to life“, confirms Hohlfeld. Result: vibrant, almost glossy hair, worthy of the most beautiful manes that we see paraded on the networks.
To adopt this trend without misstep, head to salons that have mastered custom coloring techniques. Certain signatures such as Franck Provost’s Duo Cashmere coloring offer precisely this play of subtle and personalized reflections, ideal for obtaining this multidimensional effect.
As for maintenance, rely on color-reviving treatments and nourishing formulas to preserve shine over the weeks. As for the cut, these highlights are particularly highlighted on gradient lengths or a slightly tapered bob, which reveal the nuances with each movement.
Ultimately, the spring 2026 version of brown has never been more desirable: rich, luminous and delicately warmed. A simple and elegant way to change your look… without really changing color.
