An anti-aging cream made 100% according to our desires and needs is a dream. But is it as effective as a traditional product? Answer with an expert.
What if tailor-made creams became our new favorite products? Designed specifically for our skin, they offer the ideal solution to treat specific epidermis concerns. Indeed, each skin being unique, these personalized treatments aim to meet the specific needs of each one. How ? By choosing suitable active ingredients, which are then mixed with a neutral cream base. The process varies from brand to brand, but generally begins with a detailed questionnaire to identify our expectations and needs, in person or on the web. “To create a tailor-made cream, several parameters must be taken into account: the nature of the skin, specific problems, possible previous allergic reactions, sensory preferences but also personal objectives.“, explains Eva Philis, communications & marketing director for the Parisian cosmetics brand Labôté. Since its creation, the brand has specialized in the manufacture of tailor-made facial creams.
You will have understood, we choose everything: from the texture to the smell to what we want to treat. Once this has been determined, a professional looks at the active ingredients to select for the cream. On the anti-aging side, we target wrinkles, fine lines and dehydration using squalane (nourishing), bakuchiol (a plant form of retinol), or even vitamin C to boost the radiance of the complexion. If it is a day or night cream, the formulations may change slightly. Once the ingredients have been selected, we begin manufacturing the treatment. At Labôté, the creams are designed on demand, in their Parisian laboratory by formulation experts.
But then, why turn to a personalized anti-aging product? “In the same way that a freshly squeezed juice contains more vitamins than an industrial juice, fresh active ingredients preserve their potency better than those kept for a long time in an industrial process.“, specifies Eva Philis. In other words, a tailor-made skin cream will be more effective. In addition, it is more concentrated in active ingredients since the dosages of the ingredients are defined precisely in advance: “each asset is effective at a specific percentage. We integrate them into our treatments at the optimal concentration.“
Over time, it is possible to transform the formula of your cream in particular according to the changing needs of the skin, the problems that you wish to correct or even the changes of season. It is then important to repeat a consultation with an expert, or to answer a new online questionnaire, depending on the brand. Labôté, for example, receives customers in its store in the 11th arrondissement of Paris, or offers a form on its website.
