“Precious” materials, geometric shapes, deaf colors, ornamental sculptures, gilding, glassware and marquetry: Art Deco style continues to seduce. Decryption of this well -installed trend, with success that cannot be denied.
Geometric shapes, straight or curved lines, a certain symmetry in space, cut glass and marble, brass and gilding, velvet and leather or marquetry: here are so many characteristic elements of the Art Deco style. Popular in the 1910s and 1920s around the world, and came upset the Art Nouveau style In vogue at the beginning of the 20th century (called “Noodle style” by its detractors to mock its arabesques and recognizable by its decoration all in curves, loaded and inspired by nature), Art Deco is recognized through its taste for order, ornament, graphic and geometric patterns and the enhancement of know-how.
Very quickly, however, he will also fall into disgrace. “Styles are carried by technological developments, materials and industrial”comments for us the Elizabeth Leriche trend hunter. Understand that When technology evolves and allows new creations, styles change. This will partly explain the decline of Art Deco. Impossible for example to imagine the style fifties Without the advent of Formica and the seats sixties by Pierre Paulin without the elastic and newly created fabric which covered them. But the trends according to a cyclic movement, the precious art deco style could not not return to the front of the stage.
The thirst for gold
The years 2010 was the fertile soil of this Luxury codes resurgence in decoration. Thanks to the creators who relaunched Art Deco – like the interior architecture agency Dimore Studio devoted “Interior scenes” 2014 at the Maison & Object Fair – or which reappropriated it – like the young French publishing house Haos and Papermint which publishes in Paris wallpaper and stickers -, luxury is back in interiors. If the big brands are only inspired by Art Deco and not very expensive manufacturing techniques, they still allow everyone to afford a part of bling. “There is a real need to reassure yourself and re-anchor towards sure values today. Faced with the outside and the current climate which are so difficult, the house and the interior have taken on importance and we spend more and more time there.” Note Elizabeth Leriche.
For the fall winter 2017, there are no longer thehe brands that offer some art deco pieces or that make it the style of their collectionlike the interior redoubt which gives pride of place to the sofas, armchairs and velvet chairs and mercurized or brass details. For its first decorative collection, in collaboration with the brand, the Maison Father fashion brand has also been tempted by Art Deco. Also seen at Primark Home, goal or even in the achievements of the designer Sarah Lavoine.
Consumers want a warm, comforting, solid personal universe. Noble materials, the symmetry of graphic wallpapers, the softness of a velvet sofa or the robustness of a marble or brass meet this need. Also, and although trends can coexist and respond, after the stretched Scandinavian style and popular industrial style for ten years, Art Deco has brought a certain wealth and opulence in the interiors. If a century ago, the diktats imposed to adopt this style in total look, today we appropriate a few strong pieces and favorite and we mix them with its current decoration and to other atmospheres. Which ones? The trend hunter gave us an index, explaining that she was working on Zen atmospheres, which easily rub shoulders with more loaded and ornamental styles. Up to you !
