It is the beauty phenomenon that everyone is talking about. Coming from Korea, this care with almost magical composition promises soothed and unified skin. It is finally available in France at Normal, but to get your hands on it, you have to be patient.
Normal stores are the new fans of beauty fans looking for viral nuggets at broken prices. Remember, it is already on their rays that the essence of Cosrx snail and Janeiro’s soil creams have been snatched. This time again, the Danish brand strikes hard. A new product, preceded by its reputation as a “miracle in a boot” on social networks, instantly triggered a purchasing frenzy. His promise? Celle the most sensitive skin, reduce redness and imperfections.
This product is presented in a sleek white bottle, with an almost medical design, which detonates in the middle of colorful packaging. Do not rely on its minimalist appearance: this is the most sought after treatment of the moment on Tiktok, where the hashtag “Kbeautynormal” or “Reel Anua normal” combine hundreds of millions of views. Users document their “treasure hunt” there to find it, filming desperately empty rays before sharing their joy when they finally find the precious bottle.
This coveted treasure is none other than the soothing toner Heartleaf 77% SOOTHING of the Korean brand Anua. His name may seem technical, but he is the key to his success. “Heartleaf”, or Houttuynia cordata In Latin, is an Asian medicinal plant recognized for its powerful anti-inflammatory, antibacterial and soothing properties. The “77%” figure is not a marketing detail: it indicates that the formula is made up of more than three quarters of this plant extract. It is this massive concentration that almost instantly calms irritation and rebalances the skin.
But then, who is it for? This toner is the best friend of sensitive skin, subject to redness, acne (especially inflammatory acne) or simply stressed by pollution. Its texture, light as water, penetrates immediately without leaving a sticky film. It is applied morning and evening after cleaning, either with a cotton, or directly with the palm of the hands by gently tapping on the face. Used daily, it helps strengthen the skin barrier, reduce the appearance of pores and obtain this famous “Glass Skin”, this luminous and translucent complexion so much envied to the Korean.
The good news is that Normal sells it at € 19.80, a price making it much more accessible than on import sites. The bad is its more than alternating availability. So advice: open your eye during your next visit to a normal store.
