The marketers will tell you: the brand name is as important as the reputation. However, these two well -known fashion labels have the same name, provoking confusion and misunderstanding in many consumers. The problem ? One is a luxury house, the other not.
In the fashion world, it happens that some renowned houses have the same name … A common point which poses countless concerns of legality, both for companies that are struggling to distinguish themselves and cry out to “imitation” ; that for buyers, then plunged into a deep confusion.
For several decades, these two brands from Italy have not been confused (involuntarily) others. Ultra-known, they are appreciated for their style, their know-how, but also their leather goods. The seasoned fashionists will surely have understood what claws it is: we speak respectively of Mario Valentino and Valentino Garavaniboth known as Valentino.
Where it is problematic for us consumers is that the first markets accessible products, while the second makes luxury parts. Thus, many have already bought a Mario Valentino bag by thinking of acquiring a scratched model Valentino Garavani, when it is not.
But can we really blame them? In the Fashion Sphere and in the world of committed consumptions, it is rumored that this resemblance has been fed and sought after by the “cheap” Valentino. The latter would have allegedly surfed and capitalized on the notoriety of the fashion house to boost its sales, using logos and resembling designs, somewhat misleading for non -experts … A unfair practice called “parasitism” And who, in 2021, would have reached his climax, leading to a trial. A legal agreement has been pronounced; What allow us to better differentiate them.
Mario Valentino is now authorized to use the name “Valentino” for bags, leather accessories and shoes (its business hearts), when the second must use its full name, “Valentino Garavani”for products in the category concerned. On the clothing side, on the other hand, the Roman fashion house retains the right to use “Valentino” short.
Other signs allow you to no longer be mistaken. For your online shopping trips, the sales sites specify in the product sheet that is a part “Valentino by Mario Valentino”, to avoid any confusion. In terms of aesthetics, the bags stamped with a simple “V” letter, or the name “Valentino” written in full, are made by the accessible Neapolitan brand, and not by the luxury brand. The leather goods signed Garavani is adorned with a “V”, elegantly surrounded by a rounded rectangle on the sides.
Last index and not least: the price. New, a piece of leather goods Valentino Garavani oscillates between 850 and 7000 euros. Thus, it is a safe bet that this Valentino bag sold a hundred euros is not as luxurious as you thought. But now you know!
