What if the color of your clothes had an impact on your well-being? This is what this study asserts that makes us want to adopt “dopamine dressing” without delay. Explanations.
While the percentage of French people who follow therapy continues to increase, there would be a simple factor to regain confidence and well-being. And it is in our wardrobe.
Whether because of news, weather or personal events, morale is not always at the top. To counter this phenomenon that goes by permanently, a simple remedy would make miracles: choosing your clothes carefully. It is a survey carried out by Opinionway For Freedent And its refreshers range which reports this discovery. The survey was carried out on May 14 and 15, 2025 on a sample of 1014 people, representative of the French population aged 18 and over. It reveals that 90% of Gen Z declares that their look has a direct impact on their morale. In this survey, we also learn that 89% of French people favor clothes that help them feel more confident and that 80% believe that their outfit directly influences their well-being. These are the colors that would have a real impact on mood.
Thus, “Dopamine Dressing” presents itself as the perfect solution. This trend is to wear colorful clothes to stimulate dopamine which is the hormone of happiness. In the survey, several colors are acclaimed.
Red is considered to be the color of confidence (by 1 French out of 5), yellow embodies joy (15%), while blue soothes and reassures, especially in stressful context (for 32% of respondents). So drop black, white or gloomy shades and put the package on the vitamin colors!
