Faced with the avalanche of emails that we receive every day, capturing the attention of a recipient is not always simple. However, a recent study demonstrated that a specific object increased the response rate by almost 25 %. We tell you more.
Each day, more than 330 billion emails are sent around the world, according to a study Statist. Among them, a large part ends directly in the basket or is lost in overloaded reception boxes. This constant flow then imposes a drastic selection. Research reveals that, to be seen, it all starts with an effective object line.
According to a study of Contact Monkey Published in 2024, the average opening rates of internal emails reach barely 68 %. And this concerns recipients already engaged in a professional relationship with the sender. For external emails, the battle is even harsher, with response rates rarely greater than 45 %. The key to exceeding these figures? Adopt a strategy focused on personalization and immediate impact. Indeed, the relevance of an email often is due to the object. This must be both clear and personalized. For example, adding a term as “urgent” can have a lever effect, but be careful to use it sparingly. Abusive use could discredit your future messages.
Another crucial point is the nature of the relationship between the sender and the recipient. An email from a nearby colleague, a superior or a friend will always be treated differently than a message from a stranger. Nevertheless, even in a framework where the relationship is established, a line of carefully reflected object can greatly strengthen the impact of your communication.
The study identified a formidably effective trick: include the name of the recipient in the object line. Simple and yet underused, this element creates a feeling of personal involvement that instantly captures attention. Indeed, the tests reveal that adding the first name or the full name to the object increases the response rates by 25 %. You will have guessed it, by challenging your interlocutor as soon as your email object, you put all the chances on your side to get an answer as soon as possible. To be tested.
