Its looks, interior and lifestyle fascinate the fashion world and social networks. At 26, the American, founder of the Weworewhat blog, appears in the ranking of Forbes magazine. What is his thing?
At 18, still a student and freshly landed from the University of Wisconsin-Madison at the Fashion Institute of Technology in New York, Danielle BERNSTEIN marvel at the look of the girls around him. She wishes to share this new source of inspiration with her friends from Wisconsin. In 2010, she bought her first camera and put her blog online Weworewhat.
- Date of birth: May 28, 1992
- Size: NC
A dazzling departure
In a year, his looks, his advice and her universe conquer the blogosphere and Danielle very quickly understands that it can become a real business. She will quickly stop her studies to devote herself to full -time to Weworewhat. Travel to the four corners of the world to attend fashion weeks, fashion events but also collaborations with the biggest brands (Joe’s Jeans, 7 for All Mankind). In 2017, at the age of 25, the young woman even appeared in the classification of the Forbes economic magazine under 30. Besides, when in August 2017, the latter asked her how much she wins, she simply replied: “A 7 figures increase”!
The combination: its flagship piece
With her experience, she decided to invest and present, in 2016, her brand second Skin Overalls, SSO by Danielle For friends. The collections give pride of place to combinations, which she loves. In denim but also in velvet, cotton or linen, for the day with overalls version or the ultra chic evening, she is the clothing identity of the influencer, her second skin. In stride, in June 2017, Danielle BERNSTEIN launches its shoe brand called Archive Shoes. Battery in the vintage spirit which she likes so much and resolutely cool, boots and other models of boots are a box.
Soon a line of jerseys by Danielle Bernstein
In short, everything that touches Danielle BERNSTEIN is worth gold. His collaboration with the Beachwear brand Onia last May was a box. The models co-created and worn by La Belle sur Insta allowed the brand to sell the equivalent of a million dollars in three hours (source: WWD). Faced with such a craze, Danielle has announced that she will soon launch her own collections of jerseys. We are already on the waiting list!
