His Song of Style blog is a precursor on the web and its Instagram profile captivates 5.2 million followers. At 31, she is the head of a real multinational and has just launched her own brand.
On YouTube, Instagram, Pinterest or Facebook… LIKEE SONG aka Song of Style is everywhere! Impossible to escape her moments of life that she shares with us throughout the world via her trendy and ultra accessory looks. Born in Los Angeles, still a student in the first year at the University of San Francisco, the young woman launched her blog in 2008. “At the time, I had two part -time jobs and I went to school full -time“, She confides to the Fashionista site. Graduated in interior architecture, she won a job in her sector but continues her blog in parallel like a hobby.
- Date of birth: December 10, 1987
- Size: 1.68 m
A real storyteller
Today, at 31, she is surrounded by a whole team to plan and organize her schedule day by day. Song of Style has become a real platform offering fashion, beauty, travel, lifestyle sections, videos, links to shop for the looks it bears or a YouTube channel. In parallel, she launched her jewelry line and multiplies collaborations, especially with Denim brands like True Religion or Levi’s. Finally, his lifestyle and his looks gave birth to two books. The first, released in 2016, Capture your style has become one of the New York Times bestsellers translated in more than 10 languages. The last opus, World of Style (published in October 2018), follows the same path.
Business Woman? Without a doubt! The beautiful would have in particular in the past signed a contract with Laura Mercier for $ 500,000 in order to promote the brand’s products. And, according to the WWD site, bloggers like LIKEE SONGwhich have more than 6 million followers on Instagram, have the potential to gain between 1 and 3 million dollars per year.
Launch of its brand
Today, the entrepreneur is taking a new course and launches her eponymous fashion brand. She had been dreaming of it for years, it is finally done! It is the American Revolve platform used to working with the influencers who sells her creations. On the Aimee Instagram, models of fine flanges sandals and small heels (Kitten Heels) and a retro retro yellow set have already been revealed. Signature pieces that reflect the original style of Aimee Song. A launch that coincides with the development of the whole team in new premises and the logo makeover Song of Style now fashion brand.
Loves song, a woman of heart and sensitive
But LIKEE SONG is also a sensitive woman who invests in defending beautiful causes as with the Charity association: Water. Thus, for her 30th anniversary in 2016, she has the idea of raising $ 30,000. It does much better and harvests, thanks to a crowdfunding operation, $ 80,000. “I did not know the severity of the water crisis before being going to India and seeing children run barefoot with dirty clothes. Without access to drinking water, schools in developing countries will remain empty and children will not receive the education they need, she tells the site of the Harper’s Bazaar magazine. It made me think of my social responsibility and I decided to do to. Clean and healthy drinking water for people in need, starting with Ethiopia. “
Finally, Aimee Song has never hidden The harsh reality of the back of the decor And all the psychological discomfort that it can cause. “A few years ago, I was on a front row to a fashion week where people were being taken in pictures, she confided on the golden workshop site of Garance Doré. Someone wanted to take a photo of the whole row, but as they knew each other and formed a band, they completely snubbed me. They laughed together and I was all alone in my corner … ended up eating my lunch all alone in the toilet. And in these moments, she can count on her boyfriend, the photographer Jacopo Moschinand of course his sister, Daniwho also holds her own blog: Dani Song. Each cultivates their own style but they often find themselves working together for creators’ projects. Union is strength!
