We didn’t know her from Adam or Eve and yet, this leather goods brand located in the French Alps is experiencing a meteoric rise thanks to the 62-year-old actress. An inspiring and resolutely contemporary success story.
Our regions have talent… especially in fashion. Coming from the four corners of France, confidential brands and artisans create not only high-quality pieces, but also major trends. Lately, it’s a brand from Isère that has been getting a lot of attention.
This leather goods brand has experienced an unprecedented increase in popularity following the last season ofEmily in Paris on Netflix. Indeed, one of her tangy bags was carried by Mindy, the heroine’s best friend. All it took was for the fashion magic to work. In less time than it takes to say it, orders are exploding in France and around the world. Fashionistas are flocking from Singapore, Thailand, and other countries to get their hands on the series’ now-iconic “B bag.” The brand has existed for 11 years, and it has never experienced such an upswing internationally.
It must be admitted that the accessory has something to stand out: soft lines, all curves, without any seam; a small and devilishly practical silhouette; quality leather from scraps from reputable houses; a vibrant color that is impossible to miss.
This creation is signed Bohemian Chic Interiora label created by Bérangère and Sandra, two friends located in the small village of Sassenage. It takes 5 to 6 hours to make a single bag. “It’s a bag that is made in our mountains, by our care (…) by hand, in France, in our village”Bérengère proudly explains to our colleagues at Dauphiné Libéré.
The most? Value for money. Count on 260 euros to treat yourself to Mindy’s bag. Like any modern love story, it all starts with a DM. Philippine Leroy-Beaulieu, the actress who plays the role of Sylvie, is a long-time customer. When she launches her bags alongside Sandra, Bérengère immediately sends a message to the actress to present her creations.
So in the middle of filming season 5, the muse L’Oreal talks about it to Marylin Fitoussi, costume designerEmily in Paris… And bam! Here he appears in episode six.
