Coming from South Korea, this lip product promises all-day hold and intense hydration. In 2026, it will be on every beauty shelf.
It’s the little tube that we see absolutely everywhere: in the bags of young women as well as in the kits of the most demanding beauty experts. After having reigned over our makeup for decades, the traditional stick of lipstick seems to be losing its splendor in favor of an innovation from South Korea. On the counters of department stores or on social networks, she intends to conquer the world of cosmetics. With billions of views and repeated out-of-stocks, this hybrid texture, halfway between moisturizing treatment and ephemeral tattoo, promises an ultra-natural “bitten” mouth that does not move, even after a coffee or a sports session. A real tour de force that appeals to everyone looking for a chic but natural look.
Trends for the mouth follow one another and are not alike. In 2024, tinted balms will dominate the market. Lip serums have taken over 2025, and now lip inks could well find themselves on the top step of the podium in 2026. Indeed, on Gen Z’s favorite social network, TikTok, the term “lip stain” has billions of views. In France, searches for the expression jumped by 88% in 2025. Even more telling, the “peel-off” format wins all the votes. Quesaco? It is an ink that is left on the mouth and then peeled off. It leaves lips naturally colored all day long. This trend recorded growth of 1117% last year. Leading the way is the Wonder Skin brand, which we see absolutely everywhere with a bluish product revealing its color when you peel it off: pink, red, mauve… It all depends on the intensity and the color you have chosen.
The dazzling success of these formulas can be explained above all by a quest for naturalness: we want to enhance the mouth without weighing it down. We are happy to abandon traditional lipstick for these innovations which offer impeccable hold throughout the day, without transfer or retouching… All without having the impression of wearing anything! Even further, lip inks now incorporate real active ingredients into their formula: hyaluronic acid, peptides, ceramides… Everything is done to hydrate the epidermis and pamper it. The products are therefore increasingly in line with the skincare makeup trend. Users now favor textures enriched with moisturizing ingredients that treat the lips while coloring them, thus meeting a need for comfort and suppleness that has become essential.
Proof of the craze for this little tube, all the biggest brands are adding their vision: in January, the beauty giant L’Oréal Paris launched its Hyaluron Tint, a lip ink with hyaluronic acid. In February, K-beauty brand LANEIGE unveiled JuicePop Box Lip Tint, a tinted lip treatment combining buildable color and long-lasting hydration. Dior Beauty also offers several lip tints. The Sacheu Beauty brand, an expert in the field, also saw its popularity increase by 177.9%.
The little extra of this type of product? You can even cover them with a touch of gloss for an ultra shiny effect.
