When you push the door of a high -end hotel, it is not the design of the furniture or the quality of the service that we perceive first: it is the smell. A discreet fragrance that marks the mind and sets the tone, easy to recreate at home.
By entering the hall of a hotel like the Plaza Athenée, in Paris, it is impossible not to notice the olfactory atmosphere. Jenna Rosenstein, beauty director at Harper’s Bazaartell : “The amber and warm scent signature of the Plaza Athénée hotel marked me so much that I left with a bottle, which I now vaporize with me.” She is not the only one. Many customers then seek to recreate this perfume that recalls the calm, sweetness and care of the most beautiful hotel experiences.
The secret lies in the subtlety of diffusion. The smell should never be heady. The most effective perfumes are often those that are located between several olfactory families, with lemony, wooded or amber notes, but always balanced. “The essential is to obtain a balanced and discreet mixture”underlines Alan Van Roemburg, CEO of Air Aroma. “The most successful perfumes have an intriguing, almost addictive quality.”
Verena Haller, design manager at Hyatt, explains for her part: “Our perfumes are authentic, sincere, never too sweet or floral. They are designed to reflect the soul of space.” For her, the perfume is an integral part of the welcome. Like light, music or furniture. Thus, today, more and more individuals are looking to reproduce this atmosphere at home. But it is not enough to buy a candle or a spray. What makes the difference in a hotel is the uniformity and the consistency of diffusion. And for that, technology stands out: cold air diffusers.
These devices make it possible to diffuse flavored oils in a fine and continuous way, without heating the raw materials. Unlike heat or mist diffusers, they preserve the quality of the perfume, make it more faithful to its initial composition, and cover a much wider surface.
Brands like AEMSTER, VEVOR or DR SCENT offer accessible versions from 72 euros. It is the same principle as that used in hotels, but adapted to a house or an apartment. To test!