![French Tech: Collective becomes a social network for freelancers French Tech: Collective becomes a social network for freelancers](https://media.lesechos.com/api/v1/images/view/6667eabcf93299210d29646b/1280x720/090729016196-web-tete.jpg)
In the world of start-ups, a strategic turnaround is not always well received. However, it reflects an entrepreneurial capacity to change gear when the previous model did not have the expected results.
This is the case of Collective, a start-up specializing in the creation of collectives of independent workers and monetization with companies, which reinvented itself three years after its creation by launching a social network aimed at freelancers. “Collectives are intended to continue, but freelancers are still embryonic among major accounts, and therefore collectives, even more so,” analyzes Jean de Rauglaudre, the co-founder of the start-up.