An image of “Super Charlie”, in theaters from 9 October
The cinema rite with the whole family risks becoming a luxury that not everyone can afford. To make a convivial and cultural moment more accessible as the vision of a film on the big screen the Ministry of Culture has promoted Happy Cinefamily. Fun starts from the familywhich will last until 31 December 2025 and who was strongly desired in particular by Undersecretary Lucia Borgonzoni.
The initiative consists of Uniform discount of 2.50 euros applied at the price of each of the tickets purchased for the entry into the room of the two parents and children under 12 for the vision of Italian and European titles (excluding UK). The recognized reduction will be entirely reimbursed to film operators by the MIC. Among the films coming out in this period, Super Charlie (in theaters from 9 October), For you by Alessandro Aronadio with Edoardo Leo (from 17 October), Life goes like this by Riccardo Milani (from 23 October), The master by Andrea Di Stefano with Pierfrancesco Favino (from 13 November), Young mothers of the Dardenne brothers (from 20 November), A little mouse under the tree, A Christmas film for families.
The initiative was presented during a press conference, which was held at the Ministry of Culture, in the presence of President Anec Mario Lorini, the President Anica Alessandro Usai, the National President of the CNA Gianluca Curti and, among others, of the representatives of the Cartoon Italia associations, Agici.
These are the words of the Undersecretary of Culture Lucia Borgonzoni: «A moment of sharing, not a luxury. This is how we want the experience of the use of a big screen film to be perceived. Especially from families, in particular the most numerous, which often, in front of the overall cost at the box office, find themselves forced to choose who, between mom and dad, must accompany their children in the room or, even, to completely give up the unique emotion that only these magical places know how to give. Invert the course you can also from a campaign of reductions in the ticket price. In this way, In addition to giving them concrete support, we will strengthen the link between the public and our cinema, too often penalized with respect to large international productions… the cinema is of all and together we can make it live even more ».
He said Mario Lorini, ANEC president: “The cinemas continue to be at the center of the support policies for the return to the unique and irreplaceable, shared and aggregative experience of the vision of a film on the big screen”.
He said Alessandro Usai, president of Anica: «European and Italian cinema is close to care, and It is essential to create an audience and a habit of vision since childhood. Today the Italian film production aimed at children offers high quality products, but is still not very developed compared to other countries. Initiatives like this are essential because families and, above all, the youngest audience to our cinema and also provide an important stimulus to invest in the market contribute to bringing closer. In fact, children and young people go willingly to the cinema, but almost always to see American products, animation or superheroes. It is therefore crucial to also offer them Italian quality content, capable of speaking their language and telling stories close to their reality ».
