The craftsmanship of yesteryear has only to be well.
It is not a secret: fashion side, the cycles have accelerated, giving way to micro-tendencies that do not last more than a parade. To stay connected, fashionistas are forced to line up at this frantic pace, even if it means overconsomme and throw away. Who does the fault? Partly to ready-to-wear. The industry captures thousands of phenomena, on Runway, on the street and on the Internet, in order to produce more and more clothes, attract more and more customers and garner the maximum of money. In order not to fuel this overproduction, some modeurs then turn to the second hand: vintéd, thrift stores, vacuum and all the toutim. But hell is paved with good intentions and there again, it is the same song: the vintage market is flooded with pieces from the ultra fast fashion, and the shopping addicts in repentance only move the problem there, taking it as a pretext to buy excess by being implicit.
Faced with these saturating channels, a solution: small creators that swarm on social networks. The latter offer custom parts – either made from A to Z, or based on existing clothes, personalized thanks to their talent. The emerging fashion scene? Tiktoksurely. Several designers thus exhibit their nuggets there to seduce their future. Customer accessories and clothes crocheted, handbags made on order, football jerseys with reworked silhouette … Proof of their stylistic relevance, the creations of these craftsmen 2.0. are often taken up by more mainstream fashion labels. For example, the Gathered Foot Jersey made an appearance in the TF1 series “Everything for light”.
Those who consume this way do it for a lot of reasons. First, they feel like they are supporting local, talented creators who have not yet made their name. Second, there is a kind of traceability, of transparency in the manufacturing process that cannot be found in popular ready-to-wear brands.
Third, we are sure to have a garment that size perfectly, tailor -made, unique in its kind.
Finally, it often costs less. Right now, Fashion Sphere is obsessed with a leather notebook with a licked look. Sign Louise Carmenit is personalized at envy but has a certain price: 139 euros without any personalization.
Some can quickly rise to 300 euros all inclusive … on Tiktokcraftsmen offer the same nugget for three times cheaper – among them, The sweet stationerylittle designer established in Normandy. Certainly, quality is not exactly the same, but it has at least the advantage of agreeing to Rikiki budgets.
