Celebrities Leading the Vegan Revolution with Their Brands
In recent years, the demand for vegan products has skyrocketed, thanks to a growing awareness of the environmental impact of animal-based industries and the health benefits of plant-based diets. More and more people are seeking cruelty-free, sustainable alternatives to everyday products, from food to fashion, and a few familiar faces from Hollywood and beyond are stepping up to meet this demand. With celebrities leveraging their star power to launch and promote vegan brands, the movement has gained even more momentum. Whether they are fully committed vegans themselves or simply advocates for a more conscious lifestyle, these celebrities are making waves with their vegan ventures, proving that cruelty-free can be both luxurious and trendy. Let’s take a closer look at how stars like Jennifer Aniston, Travis Barker, and Harry Styles are reshaping the vegan landscape with their innovative products.
Jennifer Aniston – LolaVie
Jennifer Aniston, beloved for her iconic role as Rachel Green on Friendsmight not be a strict vegan, but she’s certainly embraced a more natural, plant-based lifestyle with her brand, LolaVie. Launched in 2021, LolaVie focuses on clean, vegan, cruelty-free hair care products designed to promote healthy, shiny hair without harmful chemicals. Aniston’s own glowing locks are perhaps the best advertisement for her brand—she often shares her haircare routine with her fans, emphasizing the benefits of using plant-based ingredients.
The line’s standout product, the Glossing Detangler, contains natural ingredients like bamboo essence, lemon extract, and chia seeds to nourish and protect the hair. Aniston, a wellness enthusiast, promotes her brand through social media and interviews, where she often speaks about the importance of reducing chemicals in beauty routines. While she may not be fully vegan herself, her commitment to plant-based beauty has certainly struck a chord with eco-conscious consumers.
Travis Barker – Barker Wellness
Travis Barker, drummer for the iconic band Blink-182 and husband of Kourtney Kardashian, has made headlines with his venture, Barker Wellness. A committed vegan for over a decade, Barker turned his personal lifestyle into a business when he launched his vegan CBD wellness brand. Barker Wellness offers a range of products, from tinctures and gummies to pain relief creams, all made from vegan and cruelty-free ingredients.
The brand focuses on helping people live healthier, more balanced lives, whether they’re battling stress, sleeplessness, or physical pain. Barker, who survived a traumatic plane crash and turned to wellness practices to recover, promotes the brand heavily through his social media channels. He’s open about the role veganism has played in his life, from improving his health to boosting his energy. His brand stands as a testament to the healing power of plant-based products, appealing to vegans and non-vegans alike who are looking for holistic wellness solutions.
Harry Styles – Pleasing
Harry Styles, the former One Direction star turned solo music sensation, took the beauty world by storm with the launch of his vegan and cruelty-free brand, Pleasing. While Styles hasn’t explicitly labeled himself as vegan, his brand embodies the principles of sustainability and plant-based beauty. Pleasing offers a unique collection of nail polishes and skincare products, including a facial serum and a moisturizer that have quickly become cult favorites.
The brand’s aesthetic is as bold and eclectic as styles themselves, drawing attention with vibrant colors and gender-neutral marketing. Harry’s dedication to inclusivity and breaking traditional beauty norms is part of what makes Pleasing stand out. Promoting the brand through social media and its massive fanbase, Styles consistently emphasizes self-expression and sustainability, appealing to the younger generation of consumers looking for beauty with a conscience.
Selena Gomez – Rare Beauty
Selena Gomez, the multi-talented singer, actress, and producer, entered the vegan beauty industry with her highly acclaimed brand, Rare Beauty. Launched in 2020, Rare Beauty stands out not only for its cruelty-free, vegan formulas but also for its strong focus on self-love, inclusivity, and mental health awareness. Selena’s mission with Rare Beauty is to promote authenticity, encouraging individuals to embrace their uniqueness rather than conform to society’s beauty standards. The brand slogan, “You are Rare,” echoes this ethos, creating a positive space in the beauty industry.
Rare Beauty offers a wide range of products, from foundations and concealers to lipsticks and highlighters, all crafted with plant-based, clean ingredients. The makeup line became an instant hit, with its signature Soft Pinch Liquid Blush and Liquid Touch Weightless Foundation becoming favorites among beauty enthusiasts and influencers alike. Each product is designed to be easy to use, versatile, and comfortable, aligning with Selena’s goal to make makeup fun and accessible for everyone.
While Selena herself doesn’t strictly follow a vegan lifestyle, her commitment to ethical, cruelty-free beauty shines through her brand. She’s actively involved in promoting Rare Beauty’s mission, using her massive social media following to highlight the importance of self-acceptance and mental wellness alongside her clean beauty line. Rare Beauty also gives back through the Rare Impact Fundwhich pledges 1% of sales to support mental health initiatives—making the brand not only a leader in vegan beauty but also a force for good.
Related: How female celebrities built their empires
Kourtney Kardashian Barker – Lemme
Kourtney Kardashian Barker, known for her health-conscious lifestyle, has been an outspoken advocate for wellness, sustainability, and organic living. She’s not fully vegan, but her brand, Lemme, reflects her plant-based values. Lemme is a vegan supplement company that offers gummies for everything from stress relief to energy boosting, using natural ingredients with zero animal by-products.
Kourtney frequently promotes her products on social media, highlighting their clean, natural formulas and the benefits of plant-based wellness. Married to vegan Travis Barker, Kourtney has embraced more plant-based practices in her personal life, which she regularly discusses on her popular lifestyle blog, Poosh. Through Lemme, she advocates for small, manageable steps toward a healthier, more conscious lifestyle.
Stella McCartney – Stella McCartney Fashion
A true pioneer in the world of vegan fashion, Stella McCartney has been championing cruelty-free, sustainable fashion since the early 2000s. The designer and daughter of Paul McCartney has long been a staunch advocate for veganism, incorporating these principles into her eponymous luxury fashion brand. Stella McCartney’s line is 100% free of leather, fur, or any animal-derived materials, yet her collections are beloved by fashionistas for their chic, high-end appeal.
McCartney uses her platform to raise awareness about the environmental impact of fast fashion and the importance of ethical production. Her collections feature everything from vegan leather handbags to cruelty-free, sustainable shoes, proving that fashion doesn’t have to come at the expense of animals. McCartney’s influence has pushed other designers to consider more ethical practices, making her a trailblazer in the industry.
Related: Empowerment through Style: How Fashion Choices Reflect Leadership and Influence in Business
Billie Eilish – Happier Than Ever Vegan Air Jordans
Billie Eilish, the Gen Z pop phenomenon, has been a proud vegan for many years, and she’s taken her passion for cruelty-free living into the fashion world. Partnering with Nike, Eilish released her own line of vegan Air Jordans, a collaboration that sold out within minutes. The shoes, made entirely from sustainable, vegan materials, reflect Eilish’s commitment to protecting animals and the planet.
Eilish has used her massive platform to advocate for animal rights and environmental causes, regularly sharing her thoughts on veganism with her 100 million-plus Instagram followers. While her Air Jordans are just one venture, her influence in the vegan world extends far beyond fashion, inspiring a new generation to embrace a cruelty-free lifestyle.
Related: Celebrity businesses that failed
Naomi Osaka – Kinlò Skincare
Tennis star Naomi Osaka may be known for her incredible prowess on the court, but she’s also made a mark in the beauty industry with her vegan skincare line, Kinlò. Designed specifically for melanated skin, Kinlò offers products that cater to the unique skincare needs of people of color, with a strong emphasis on sun protection and hydration.
Osaka, who has openly embraced a plant-based diet at various points in her career, promotes Kinlò as a brand that celebrates diversity and inclusivity. The tennis star frequently highlights the importance of using natural, vegan ingredients, making her brand a standout in the crowded skincare market.
The Vegan Revolution: More Than a Trend
With stars like Jennifer Aniston, Harry Styles, and Billie Eilish leading the charge, veganism has evolved from a niche lifestyle to a major cultural movement. Whether they’re fully vegan or simply advocating for more plant-based choices, these celebrities are proving that cruelty-free products can be just as luxurious, effective, and stylish as their traditional counterparts. Their brands not only reflect their personal values but also inspire millions of fans to make more conscious choices. As veganism continues to grow in popularity, these stars and their businesses will undoubtedly remain at the forefront of the movement, shaping the future of ethical consumerism.
