With the start of the school year, GIOTTOhistoric brand of FILA (Fabbrica Italiana Lapis ed Affini), presented the project “I switch off & I create”, an invitation to rediscover analogue creativity, giving shape to projects to share: this is the spirit of the new initiative which puts Art and its different techniques at the center in nursery, primary and lower secondary schools.
The initiative comes to life within “A Future to Color”, the hub created to support the work of teachers by giving space to manual activities to transform the classroom into a laboratory of ideas, relationships and active learning.
«Our goal is to continue to enhance and support art and creativity in schools, transforming each experience into a concrete and educational moment for the whole class. Turning off the screen doesn’t mean giving up something, but gaining time for yourself, for others and for your imagination”, he declares Orietta CasazzaFILA Marketing Director.
The new Spengo & Creo project-competition also opens up to a program of WebinArt which teachers will be able to access for free to explore the different techniques with a professional. Schools will be able to choose one or more expressive techniques and create works that tell stories, emotions and ideas through colours, shapes and materials. Drawing: from fine motor skills in nursery school to critical thinking in secondary school, it accompanies children as a universal language of expression and reflection. Modeling: manual skill that becomes a project, promoting coordination, practical sense and the ability to transform an idea into form. Mix Media: integrates different materials and languages to stimulate curiosity, experimentation and interdisciplinary connections. Pixel Art: a visual language that combines logic and personal expression, inspired by digital but created on paper.
The works can be uploaded on the site dedicated to schools “A future to color” in the “Spengo & Creo” section. Every month three schools will win a kit of FILA products, designed to support and promote creative activities in the classroom.
Furthermore, the historic GIOTTO brand is among the excellences described by “Identitalia, The Iconic Italian Brands”, the exhibition, inaugurated on 1 October and open to the public until 15 February 2026, now in its second edition after its debut last year at Palazzo Piacentini in Mestre.
Promoted by Ministry of Business and Made in Italy and the Italian Patent and Trademark Officein collaboration with Unioncamere and the Associazione Marchi Storici d’Italia, the exhibition is now at the M9 – Museo del ‘900 in Venezia Mestre.
Curated by professors Carlo Martino and Francesco Zurlo, teachers at La Sapienza University of Rome and the Polytechnic of Milan, the exhibition brings together over 100 historic brands that have shaped the country’s visual and material culture. Through logotypes, advertising images, packaging and products, the exhibition itinerary follows the thread of the day, from waking up to night, giving the visitor a narrative mosaic of the Italian identity, marked by creativity, innovation and entrepreneurial ability.
«For GIOTTO, being present at Identitalia means retracing over a century of history in Italian schools and families, where color has become an educational language and a tool for growth. The exhibition offers the opportunity to insert the brand’s path into a broader context, that of Made in Italy, which combines tradition, innovation and creativity”, he declared Massimo CandelaCEO of FILA Group.
Present in the exhibition with some of its historic advertising posters and iconic packaging, including the illustration of the young Giotto da Bondone observed by Cimabue while drawing a sheep on a stone slab – image registered by FILA as a patent in 1933 and become a symbol of the brand – GIOTTO accompanies the public in the creative gestures that, from school to free time, mark the educational path. Born together with the company as a line of colored pencils, the brand has expanded over time to include a wide range of tools for artistic expression.
