Mixa wants to make dermatological expertise accessible to all, without appointment or prescription, through a unique initiative anywhere in France.
Finding an appointment with a dermatologist is sometimes a miracle. In some regions, delays exceed six months. Result: many refuse to consult a doctor, even when their skin feels tight or reacts to the slightest change of season. However, skin problems have never been so numerous: pollution, stress, heating, wearing a mask… our skin has become one of the first witnesses of our lifestyle.
It is in the face of this observation that Mixa decided to move the lines. Faithful to its commitment to combining effectiveness and accessibility, the brand wants to put dermatological expertise within everyone’s reach, without an appointment or prescription. A concrete approach, far from above-ground advertising campaigns, which is aimed at those who no longer have the time – or the means – to open the door of a practice.
Until November 1, Mixa is launching the second edition of its “sensitive zones” tour, a unique initiative that literally goes out to meet the French. For three weeks, the brand will take its itinerant dermatological pop-up across France, with stops in Strasbourg, Angoulême, Vitrolles and Nancy. And that is the originality of the project: the device will be installed directly in supermarket parking lots, at the heart of everyone’s daily lives.
Objective: to offer everyone the opportunity to benefit from a free skin diagnosis, expert advice, and to discover Mixa’s flagship formulas — enriched with niacinamide, vitamin C or hyaluronic acid. Visitors will be able to interact with the teams, leave with samples (on request) and finally find answers adapted to their needs, without travel or cost. The details of the route and the precise dates of each stage can be found on the brand’s website and social networks.
“Mixa has been able to build a relationship of trust with all sensitive skin types thanks to effective and accessible innovations.“, recalls Anissa Ettamsamani, general director of Lascad. And for Estelle Lefébure, ambassador for 29 years, this tour perfectly embodies the spirit of the brand: “I like this idea of reaching out to people, with simplicity and kindness. Mixa is a true, family and transgenerational brand.”
With this tour, Mixa gives new meaning to local dermo-cosmetics. By going where life is played out – in parking lots, between two races – the brand proves that we can talk about skin, health and beauty differently: without barriers, without judgment, but with real expertise and a lot of humanity.
