Very appreciated by the stars, this brand inspired by Japanese beauty finally arrives in France for our greatest pleasure. Zoom on a cosmetics nugget.
She is one of those beauty nuggets that we can no longer happen once tested. Long confidential, she gained popularity after being acclaimed by American stars such as Jennifer Aniston, Kim Kardashian or Meghan Markle. This summer, she finally landed in France for our greatest happiness.
We are in the 2000s, Vicky Tsai worked as a trader at Wall Street. Exhausted by her daily life, and her responsibilities, she suffers from acute dermatitis requiring daily treatments based on steroids and antibiotics. “”On the one hand it was because I treated my face as a kind of scientific experience, on the other there was also a lot of chronic stress“, tells us about the founder of Tatcha. And then, at the beginning of her thirties, Vicky Tsai decides to leave her job.”I had absolutely no plan, and I was pregnant with my daughter. I just knew I couldn’t continue. I started to travel by trying to find a new model for a life full of meaning and happiness.“Thus, during a visit to Japan, she falls in love with culture, but also of the beauty rituals after having noticed a clear improvement in the condition of her skin:”In addition to healing my epidermis, it also healed my heart.“”
In 2010, Vicky Tsai launched and founded her skin care brand: Tatcha. The products are manufactured in Japan by a team of scientists according to several principles: the highest quality ingredients from the most popular Japanese regions; Maximum efficiency in harmony with skin biology, and sensory textures. “”It is a way for me to share what fed me deeply and anchored. It starts with the skin, but it goes much further: it is a culture of rituals“, Says Vicky Tsai.” Ritual “… This is a very important word in Tatcha where skin care almost takes on a spiritual dimension. Each gesture, each stage of the routine is carried out with an intention in order to reconnect the body and the mind. For example, cleaning the face is considered to be an act of purification. For its part, the scrub allows”Free yourself from your old Self and bring out the new one. During exfoliation, I think of the fact that I can start everything again at any time“Thus, while we take care of her face, the founder of Tatcha advises to connect to himself, and to anchor herself in the present moment.
The other particularity of the brand? In almost every product, whether they are creams, serums or even essences, there is an exclusive and highly anti-aging complex called Hadasei-3, composed of fermented rice twice, green tea and algae. “”These are therefore three ingredients that revitalize and revive the skin. They also retain water better in the epidermis“, Assures Vicky Tsai. According to the business woman, this synergy penetrates deeper into the skin and then allows better absorption of the active ingredients that are applied later.”We then replace the water from our formulas with this product.“”
So, if Tatcha seduces as much, it may be because it does not only sell skin care, but a break. A way of slowing down, breathing, and taking care of yourself as you would open a parenthesis. A discreet luxury, Japanese. From August 22, Tatcha will be available exclusively on the Sephora application, then on the 25 in stores.
