Investing in luxury real estate alongside the Kretz (the agency), how much does it report?

Launched six months ago, the prestigious real estate investment club launched by the Kretz family (the agency) has nearly 500 members. A new wave of registrations should be launched by the end of 2025.

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With a rate of the booklet called to fall under 2% on August 1, here you are looking for more remunerative investments. Keeping in mind that The more an investment reports, the more risky it isknow that there are still a few places to take within the very select “Kretz Club”, named after owners of the luxury real estate group Kretz, popularized by the television program “The Agency”. Launched last October, the Kretz Club, which offers individuals to invest in high -end real estate alongside the Kretz family, includes only 500 places. A quota for the moment closer to the 400, in particular because the selection of these investors takes time.

Each pretender must take an interview with the Kretz to verify their motivations and their understanding of the investment and associated risks. “Investors already selected have Very varied profiles : goods merchants, wine producers, entrepreneurs, especially in tech, owners of real estate agencies, senior executives in industry, IT developers. When we have reached the 500 investors’ mark, we will launch a new wave of registrations, 500 again, probably by the end of the year “details at Capital Alexandre Bruneau, Managing Director of the Kretz group.

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A first project in Saint-Tropez

An audience certainly rather CSP+ but all in all quite wide. It must be said that the entry ticket is “only” 1,000 euros To invest in one of the many real estate projects that Kretz intend to find thanks to their substantial network. A ticket to which is, however, added an annual subscription to 2,000 euroswhich gives access to advisers that can be reached all week to take stock of the progress of projects. Apartments in the beautiful districts of Paris, chalets in the mountains, beautiful houses in the south of France or in Normandy … The risk of projects is evaluated by ClubFunding, specialist in crowdfunding (crowdfunding) and partner of the Kretz Club.

The latter allowsInvest in equity or bonds. In the first case, you bring for example 1,000 euros in capital to a company specially created to finance the purchase and renovation of a beautiful villa in Saint-Tropez, one of the first projects selected by the Kretz Club. Once the work is carried out, the house will be sold with, normally, a coquette added value, shared between yourself and other investors. The Tropézienne villa should thus be sold within six months after the end of the work, scheduled for 18 months. The duration of investments ranges between 12 and 36 months.

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In the second case, a goods merchant buys accommodation, there too to renovate it and resell it with a good added value, taking from investors of the Kretz Club, via the issue of bonds which bring them a monthly interest. “The investment in equity (equity) offers sorting (internal profitability rate) of 13% to 17%that in obligations of sorting 10% to 13%»»specifies Alexandre Bruneau.

Attractive yields but for what risk -taking after two and a half years of a real estate crisis that seems to play extensions? In France, Real estate crowdfunding has experienced a new difflicil yeare In 2024, with a diving of 25.8% of the sums collected from investors, according to the barometer published by Forvis Mazars and France Fintech. “Some projects have changed in collective procedure (safeguarding, recovery or compulsory liquidation, editor’s note), representing 6% to 8% of the operations in progress», Underline the two companies. For 4 to 6% of projects, it is even “Definitive losses”.

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A turnover up more than 30% in 2025

“With ClubFunding, we analyze the projects very precisely in order to reduce their risk to the maximum”says Alexandre Bruneau. In fact, only 3% of the projects presented at the Kretz Club are selected. “The premium real estate segment is also quite protected from the crisis in the sector because The offer remains penally in the ultra-luxe (where goods are worth more than 10 million euros) and buyers are little dependent on the evolution of credit rates because many buy in cash ”adds the manager.

The activity of the Kretz group testifies to this: Its turnover jumped 30% in 2024compared to 2023, and its managing director expects even stronger growth this year. In addition to the house in Saint-Tropez, the Kretz Club has a project around a house in Deauville and eyeing another in Spain.