Sunburn, irritation, rough spots, tight skin: a simple gesture and the skin gets back on its feet. This cult treatment, which has become number 1 in pharmacy sales, continues to appeal to all generations.
It is a tube that we recognize by its sober design and its formidable efficiency. No miracle promises, just a thick, white texture that comforts the skin at the slightest alarm. It is applied to a scratch, a superficial burn, post-hair removal irritation, or even after dermatological treatment. The action is always the same, almost automatic, as its effect is immediate: the skin calms down, repairs itself, regains its balance.
It is no coincidence that, according to the latest GERS data (December 2024), this treatment has risen to first place in the market for dermo-cosmetic products sold in pharmacies and drugstores. A rare performance for a cream that is nothing new, but which proves that when it comes to skin repair, confidence counts more than novelty.
Behind this success lies Cicalfate+, the Avène thermal water protective repair cream. A true reference for almost 25 years, it acts as an invisible “bandage effect” thanks to its non-comedogenic semi-occlusive texture. In 48 hours, damaged skin is repaired, irritations fade and discomfort soothes.
Its formula, revised in 2019, is based on (C+ Restore), a postbiotic active ingredient from Avène thermal water. By stimulating the proliferation of keratinocytes, it accelerates skin regeneration for faster and clearer repair. More than 2000 patients included in different clinical studies have confirmed its effectiveness. Today, Cicalfate+ boasts 45 indications, including 19 new ones: from post-tattoo scars to redness on the baby’s seat, from chapping to the aftermath of cosmetic procedures. It’s the “all-purpose” treatment, the one that we take everywhere and share instinctively. Moreover, Léa Seydoux uses it to soothe her skin after filming and even Kaia Gerber talks about it as her SOS cream after filming.
In a beauty world saturated with new products, Cicalfate + stands out as a safe haven: a white tube, a few grams of effectiveness, and proof that when it comes to skincare, the classics remain unbeatable.
*Source: GERS -SG Early France – Pharmacy, Parapharmacy, E-com circuits, December 2024.
