In terms of fashion, the word “affordable” is rarely associated with a creator bag. However, a famous brand has just launched a model that challenges all expectations. Not only is it signed by a famous designer, but it is above all extremely accessible.
The idea is not new. For several years, large houses have been trying sustainability, exploring different materials and more responsible production methods. But there are few who push the concept so far, by succeeding in marrying aesthetic, ethical and accessibility. This new bag meets these three criteria brilliantly. Designed to be reusable and 100 % recyclable, it is part of an approach that goes far beyond the simple trend.
Behind this initiative, a British designer who is not at his first attempt. His commitment to more responsible consumption dates back more than fifteen years, with a first project that had caused a stir in the fashion world. His ambition? Replace single -use plastic with reusable bags, while injecting a dose of style and practicality. Today, it goes even further by associating with a large food distributor to spread the culture of large -scale re -use.
The impact is already measurable. In just a few years, this program made it possible to avoid the production of hundreds of tonnes of virgin plastic. A success that is based on an unprecedented collaboration between the fashion industry and that of large distribution. Because yes, the future of responsible fashion also goes through these unexpected alliances. Luxury and the utility meet here to give birth to an object of everyday life both design and sustainable.
It is in this context that a new model appears. More practical than ever, it is distinguished by its large format, its solidity and its clever design which allows it to be easily stored once empty. It also displays an aesthetic worked, with a vibrant color and neat details that make it much more than a simple shopping bag. However, its price remains incredibly low for a product signed by a large name.
This bag will be available in a few days in 600 stores in the partner channel. And its price? Only 20 dollars (about 18.30 euros). A derisory price for an object designed to last, signed Anya Hindmarch. In short, the Universal bag in its Woolworths version should very soon upgrade all the silhouettes, so stay on the lookout!
