Katrina “Kat” Kibben’s Three Ears Media: Listening AS A Recruitment Superpower
When Katrina “Kat” Kibben Launched Three Ears Media in 2017, She Took a Radical Stand: From Day One, She would build Business Around Listening. Based in Colorado and now Operating with a tight-knit remote team, she fliped traditional recruiting on its head-not by chasing gimmicks-but by refining how companies talk to candidates. Her Mission: Transform Jargon-Filled Job Descriptions Into Clear, Inclusive Story-Driven Opportunities.
From Marketter to Messaging Maverick
Kat’s unconventional journey Began with Strip-Mall Tutoring Before She Earned Roles at Major Hr Tech firms like Monster.com, Care.com, and Randstad Worldwide, Where Excelled in Marketing and Writing Roles. In Watching Hiring Processes Fail Time and Again Due to Sterile, Alienating Language, She Realized the Real Issue wasn’t Talent – It Communication. Companies Were Failing at the first contact: job descriptions.
Her Shift from Corporate to Founder was strategic. She Saw Writing – Not Algorithms – AS the Underestimated Lever that Could Transform Recruitment Outcomes. Three Ears Media Grew from that Insight by Teaching Companies How to Speak with Candidates, not at topic.
Katrina Kibben
Listening, then Leading
The Core of Three Ears Media’s Philosophy Lies in its name: Three Ears. The Idea is literally and metaphorical lists deeply to understand roles, cultures, and candidate perspective. They don’t Begin with Jargon-Laden Templates; Instead, They Dive into Research, Tone Audits, and Candidate Interviews Before Shaping Each Brand Voice .
Services Span Job Post Rewrites, Writing Workshops, Ai-Drive Tools Like Job-Title Generator and Intake Template, and Bespoke Manager Training. They work with Companies from startups to Fortune 100S-Including Zillow and Instacart-Helping Clients Move Past Generic Posts and Embrace Human-Centric Hiring narratives.
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Small Team, Big Impact
Despite Remaining A Boutique Firm, The Numbers Speak Volumes: Over 75,000 Downloads of Free Resources – Templates, Guides, E – Books – and a Reach Extends Far Beyond Their Small Team. Their remote-first Approach, LED by Kat Traveling Between Colorado and North Carolina-AN SOMETIMES WORKING from-Demonstrates the Company’s Flexibility and Commitment to the Same Listing First Mindset They Advise Clients to Adopt.
This nimble Structure Allows Three Ears Media to Maintain High-Touch Quality Without Inflating Overhead. Their clients benefit from Hands-on Engagement and Rapid Optimization, all anchored in Empathy and Clarity.
Why this Matters for Business Leaders
In Today’s Labor Climate – Talent Pools, Remote Teams, Equity Demands – Emanders Need More Than Job Boards. They need narratives. A well-crafted job description is not just a hiring tool; It’s a first brand ambassador. IT Communicates value, cultural fit, and purpose.
Kat Positions Her Firm as the Antidote to First Contact Failure. By tapping in Real-World Language, Three Ears Media Helps Companies Shorten Time-to-Fill, Reduce Mis-Hires, and Improve Brand Perception Among Candidates. For businesses, that translates to financial efficiency and cultural alignment.
CEO in command
AS CEO, Kat Brings Equal Measures of Strategist, Storyteller, and Advocate. A Recognizedin Top Voice on Hiring, Keynote Speaker, and Published Author, She Balances Creative Leadership with Measurable Outcomes. Under Her Direction, Listening isn’t Just a Service -IT’s a Transferable Methodology Applicable Across Communication and Culture.
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