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Home » Katy Perry’s Business Ventures
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Katy Perry’s Business Ventures

By News Room14 April 20252 Mins Read
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Katy Perry’s Business Empire: Pop Star to Powerhouse Entrepreneur

Katy Perry May Be Known for Her Chart-Topping Hits and Dazzling Stage Presence, But Behind the Glitter and Glam is a Sharp Business Mind. From Launching Her Own Fashion Line To Investing In Cutting-Edge Tech And Wellness Brands, Perry Has Quietly Built a Varse Business Empire. As the pop star continues to evolve, her ventures prove she’s not just a hitmaker in music she’s Becoming a Force in the world of entrepreneurship.

Katy Perry Collections: Fashion meets Function

In 2017, Katy Perry Launched Her own Footwear Line, Katy Perry Collections, Reflecting Her Vibrant and Eclectic Style. After Regaining Full Ownership in 2022, She Revitalized the Brand With New Collections that Emphasize Comfort and Bold Designs. ​

De Soi: a sophisticated sip

Co-Founded by Perry, de Soi Offers non-alcoholic aperitifs infused with adaptogen, catering to the wellness-consumer Seeking A Refined Drinking Experience.

Related: Blue Origin: Billionaire Dreams or Space Tourism Reality?

​Related: Katy Perry Blasts Off: Inside Blue Origin’s Historic All-Female Spaceflight

Unsub Records: Championing New Talent

Perry Established Unsub Records in 2014 (originally metamorphosis music) to support emerging artists. The Label, Under Capitol Music Group, Has Signed Talents Like Ferras and Michael J. Woodard, Reflecting Perry’s Commitment to Nurding New Voices in the Music Industry.

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Strategic Investments: Tech and Beyond

Beyond Her Ventures, Perry Has Made Strategic Investments in Various Sectors:

  • Audius: A Decentralized Music Streaming Platform, Attracting Artists Seeking More Control Over Their Content. ​


  • Theta labs: A blockchain-based video delivery Network, where Perry Launched Nfts and Acquired a Stake, Aligning with the Growing Digital Asset Trend. ​

  • ​Litmus Music: In a notable move, Perry Sold Her Music Catalog to Litmus Music for a Reported $ 225 million, Marking One of the Largest Deals of Its Child. ​

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Conclusion

Katy Perry’s Ventures Showcase Her Evolution from Pop Sensation to Savvy Entrepreneur. By diversify her portfolio Across Fashion, Wellness, and Technology, She Exemplifies How Artists Can Successfully Expand Their Brand Beyond the Entertainment Industry.

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