Too often underestimated, this color is the star of the last parades. Prepare to see her disembark in all ready-to-wear stores.
Fashion makes us see all colors. If the original Parisian swears only by the black – quintessence of elegance in her imagination – for a few seasons, the color trends have been made and break up at lightning speed. In the current windows, it is the Chartreuse green, the intense orange or the sky blue that are around master. But in a few months, the fashionistas will erect another color as a star of their closets …
Associated with light, this popular shade attracts the favors of all creators. At the last Fashion Week in London and Milan having taken place in September, she almost stole the show from the celebrities of Italy or elsewhere. According to Tagwalkon Monday, September 22, this color recorded an increase in interest of 189% over the whole week spent. Some consider it boring, tasteless, without flavor. However, she has many meanings, different depending on cultures. In the West, it is associated with clarity, innocence, purity or even peace. Religiously speaking, it is heavy with meaning: it evokes chastity and virginity, due to the wedding dress carried by Queen Victoria in the 19th century. Among Buddhists, it is a symbol of mourning. You will understand, this is white.
Basic of any locker room, it is constantly found in stores. But it’s in its version all overmonochrome, in total look, that he makes a breakthrough on the podiums of the parades. On the side ofAltuzarra Spring -summer 2026, Joseph Altuzarra breaks his apparent monotony by playing on the textures to embody the flower in all its seams – sometimes in cutouts, sometimes in volumes, sometimes in sculptures. Alexander Wang the sublime by displaying it on clothing with geometric contours and dramatic shapes.
At the house of Alberta Ferrettihe soaks down with sweetness and poetry and is broken white on vaporous fabrics. So contrary to what its detractors think, white is not boring. Summer color par excellence, it will be more than ever trendy in some time …
