Behind this successful decor comeback hide a family saga and a faithful reissue that bring back a timeless classic. But what is this mysterious object soon victim of its success?
Long relegated to the rank of souvenirs and vintage design, an emblematic object of the 70s is today a sensation in our interiors, as in those of decorative influencers. Surprising and fun, he embodies both nostalgia and innovation, and returns to tickle the imagination of lovers of iconic forms. This comeback noticed in the decorative universe is not just a fashion question: it is a real rebirth carried by an inspiring family history.
In the 1960s and 1970s, Italy experienced a boom in plastic design. The creators compete in audacity and give birth to objects with original curves, designed to embellish everyday life. The molded ABS plastic then becomes one of the stars materials, offering lightness and endless possibilities. In Turin, Euroway is born and becomes the breeding ground for the date … like the object that interests us.
After several decades of silence, a new breath animates the original house: the designer’s grandchildren seize the family project and orchestrate a reissue faithful to the classic seventies model. Proud of their inheritance, they revive the original design, even in the smallest detail. The molded ABS plastic, emblem of the period, is still in order, marked with a label signaling the Italian origin. Fixable to the wall or simply placed against a surface, the object seduced by its versatility and its immediate style.
It is today, almost half a century after its creation, that the perpetual calendar Ring-A-Date drawn by Giorgio Della Beffa resurfaces in the houses. Product and reissued by EuroWay in Turin, it is now available in three daring colors – green, yellow and white – delivered with three default rings. One of the new features lies in the personalization: a wide range of colored rings, sold individually, makes it possible to compose your own graphic game each day that passes.
More than a functional object, this Italian design banger offers itself a new youth and invites everyone to celebrate the passage of time with plume and inventiveness.
