He is of these toys that have marked our young years, which are worth much more than in the past today. Entering posterity, French fashion houses start to resuscitate them 20 years later.
Nostalgia, when you hold us … Fashion is only a big boomerang who leaves and returns. And when it is not a question of clothes strictly speaking, the fashion sphere takes hold of toys which made our happiness at the playground. A few days ago, the fashion house Jean Paul Gaultier announced that it reissued a very famous toy in the 2000s. All the little girls dreamed of it; Still others repudiated it, because it shaded the leader on the market. This toy is a famous trendy doll, which fits perfectly in the Y2K vein.
Known for her luscious lips with a drawn outline, her trendy and sexy outfits, or his big eyes of outrageously scored doe; Many reproached him for his hypersexualized bimbo gaits. You will understand, this is the Bratz. The French designer will revive one of them, Sasha, in a upgraded version sublimated by his iconic creations. Inspired by ready-to-wear Gaultier, she wears a crop top marinan sweater, a kilt skirt with two loops, a white sailor hat. The other version pays tribute to the house couture archives with its bustier dress in pink velvet, which takes up the conical and iconic bras of the label.
Obviously, the price of the 2.0 doll is also haute couture: where the Bratz sold barely 20 euros, the Jean Paul Gaultier version will be marketed at 180 euros. The limited edition, available in just 100 copies, will cost 295 euros. The sale opens this Wednesday, July 2.
Maligne and well thought out collaboration. Indeed, the character Bratz chosen by the French label is like the inclusiveness he has embodied for many years. Jean Paul Gaultier is known to have rocked a high couture a bit too stiff by multiplying the back and forth with figures decried of pop culture – more precisely, of reality TV – at the time ignored by the environment: Nabilla in 2013, Loana in 2002. Vedets criticized for their bimbo and sulfurous side… just like the Bratz.
“This exclusive collaboration celebrates two icons of nonconformism (…) designed exclusively for real terrible children”proudly advances the house. A controlled communication stroke to relaunch the conversation around this forgotten doll, since a film Live action should see the light of day soon, under the thumb of Amazon and MGA Entertainment. The star pressed to play a role? Kim Kardashian.
