Lou Doillon appears in the latest video campaign for the Ami label. In black from head to toe, she brilliantly assumes her new role as a model.
She has already paraded for the Parisian brand in January 2024. Three months later, Lou Doillon becomes Ami’s new muse for the spring-summer 2024 collection. On social networks, the French label and the actress shared photos in which she sports the latest creations by Alexandre Mattiussi, the founder of the label Sur l’ one of them, Lou Doillon is dressed in a short top covered with countless black sequins. An exceptional piece sold for 1,200 euros.
With this one, the woman who is also an author and singer wears woolen canvas cigarette pants for 490 euros and shoes with pointed toes and small striped heels. Also marketed at 490 euros by Ami, these shoes are paired with a tone-on-tone messenger bag for 760 euros, which brings the total cost of her outfit to 2,940 euros.
A two-tone collection
Among the other looks created by Alexandre Mattiussi and worn by Lou Doillon is a long dress embroidered with green sequins for 4,900 euros. The actress also appears in jeans covered in sequins, which cost 3,000 euros. To finish, the actress let herself be immortalized by German-Russian artist Vitali Gelwich in a black blazer with sparkling fringes and matching loose pants.
Alexandre Mattiussi has the art of surrounding himself well. The one who launched Ami in 2011 often invites stars to become models for a day during his shows. We thus remember the British actress Charlotte Rampling for the fall-winter 2023-2024 collection and the Frenchwoman Audrey Tautou six months earlier. In the front row, we generally find the ex-model Carla Bruni, Philippine Leroy-Beaulieu aka Sylvie Grateau in the series Emily in Paris and the iconic Catherine Deneuve. A five-star cast.