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Home » Neither brown nor khaki, this garish color will be won in all stores in October
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Neither brown nor khaki, this garish color will be won in all stores in October

By News Room22 September 20253 Mins Read
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Neither brown nor khaki, this garish color will be won in all stores in October
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Adored by fashionistas, rejected by laymen: this color leaves no one indifferent. Against all odds, today she invades all our clothes.

While London Fashion Week is in full swing, drawing the contours of the fashion of tomorrow, the trends that make this fall-winter 2025 are already in the streets and in stores. Barrel pants, funnel coats and jackets, printed tiles or peas … The silhouettes and prints that will make in the coming months are already well known to fashionistas. But what about the chromatic palette? What colors will invade the clothes on display in the windows and sold in the store? In addition to the classic shades – beige, brown, black – fall recurrences that teleport season after season in the dressing room of trendy girls, some original colors are making an unexpected breakthrough this year.

And this shimmering color, synonymous with vitality, interferes at a time when no one expected it … Indeed, lately, the colorimetric landscape has been made of sobriety – testify to the peak of style “Quiet Luxury” or the phenomenon of “Beige Mom”. Or, according to Tagwalkthis garish color recorded an increase of 93% compared to the parades of the past season (fall-winter 2024).

Inspired by a French liqueur made by monks, the color in question took the name of this alcohol at the end of the 19th century. You will understand, it is the “Chartreuse green”, also called “Chartreuse”. Optimistic and daring, said color experienced its hours of glory during the 1920s and 2000.

© Splash News/Abaca

Halfway between yellow and fluorescent green, it is difficult to wear, even for pro modeers pro in the art of juggling with colors. But associated with the colors it is necessary, the chartreuse green can bring the touch of pep’s that it lacks a monotonous fall look. For this, several options: the most discreet will choose to associate it with an anthracite gray, a deep brown or a navy blue. The most daring can go on stylistic compositions with burgundy red, lilac, purple “Emerson” still fuchsia.

Renowned houses like Casablanca,, Gucci,, Zime integrated it into their collections. The ready-to-wear labels like Zara also make their own proposals.

Besides, if we believe the spring-summer 2026 parades, there is a safe bet to find it even after this winter: the Chartreuse was thus invited on the runways of Louis Vuitton,, Saint-Laurentor Balmain. So visit next year to see if this vitality will still be in our daily lives.

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