Except for the Prime Minister François Bayrou, “Who wants to help us»»and his predecessor Michel Barnier, “The governments that have followed one another since the coming to power of Emmanuel Macron, in 2017, have housingsaying it is too expensive ”rumbles Pascal Boulanger, president of the federation of promoters Immobiliers (FPI), during its quarterly conjuncture point, this Thursday, September 4. According to the manager, these various governments have let the nine housing sink into the high credit rate crisis in recent years, making the bet that the sales would cause a fall in prices of around 15%.
It is not. Quarter after quarter, the average price of the square meter in the nine oscillates around 5,000 euros. At 5,189 euros in the second quarter of 2025, he even climbed 5% in the space of a year, while sales melted by almost 17%. For Pascal Boulanger, it is not for lack of having explained it to the previous heads of government: “On the old housing market, prices are indeed dictated by the law of supply and demand. But this is not the case on the new market because Our prices are technical.»» Understanding that they result from land costs, standards, especially environmental, and building materials, costs almost all increased for years, or has now been at high levels. Without forgetting 20% VAT on new housing sales.
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Variations biased by a very low offer
However, out of the 25 agglomerations studied by the FPI, 7 saw the average price of new apartments drop, in the second quarter, over a year (see infographic). If the decline is symbolic (-0.5%) in Toulouse, at 4,555 euros per square meter, it reaches -5.2% at Le Mans, at 4,291 euros per square meter, and -8% in Le Havrejust 4,000 euros. But these developments are to be taken with tweezers. For Pascal Boulanger, they are mainly resulting from the very low number of new construction operations launched by promoters, after three years of real estate crisis.
The boss of the FPI takes the example of the Metropolis of Lille, that he “Know well” To live there: “In Touquet, the square meter is worth 13,000 euros. In the center of Lille, it reached 8,000 to 9,000 euros. Elsewhere in the metropolis, it revolves around 4,000 euros. As there are almost no construction offers, it is enough that a promoter is launching a program in a less rated city for this Influence downward on the average evolutione prices in the metropolis. “
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Watch for commercial offers
To try to obtain “real” price reductions, do not hesitate to pass the promoters’ websites to sieve, likely to Gift notaries fees Or grant you discounts of a few thousand euros per room when launching the marketing of a program. Or, in contrast, in the completion phase of a program, when they have not managed to sell part of the accommodation built. This so -called “hard” stock is today almost 12% “While you should be 0%”sighs Pascal Boulanger.
