A complicated year for French ready-to-wear…
Its name closely resembles that of another ready-to-wear brand… However, a huge gap separates these two trendy brands. If one of them is in great difficulty, the other, converselyjust keeps succeeding. Thus, this French brand born in 1972 is today faced with enormous financial problems. Unable to honor its debts and return to profitability, it was placed in receivership on September 2. She has 6 months of respite before a final verdict – a period during which her situation will be closely observed by the Paris Economic Activities Court, and where she must propose a strategic plan to try to get out of it.
These difficulties date back to July: it is estimated that the label must pay the equivalent of 8.4 million euros, while it only has 1.35 million euros in assets, report our media colleagues The Informed. Obviously, it was difficult to continue this momentum… This premium fashion brand, which risks disappearing at the beginning of next year, is none other than Zapa.
The news did not make much noise in the general press; a media discretion which is surprising. Indeed, the brand is very popular in France. It is in particular her typical Parisian style that appeals to stylish girls: for 5 decades, she has been known for offering chic and elegant pieces, with impeccable and refined cuts, careful finishes, refined materials (like leather), with a modern and at the same time timeless look; all this, aimed at urban women. An accessible luxury positioning that has won over generations of fashion savvy people who know “appropriate trends without leaving all their fortune behind them”as explained by CEO Arié Benayoun.
A silence all the more surprising when we know that well-known faces were once chosen as muses: among them, Alain-Fabien Delon and Ilona Smet. If judicial liquidation were to be declared, 71 stores could close. So as long as the sky clears up for Zapaan impossible to ignore brand of our elders…
