It’s the Fashion investment of the moment: this brand of leather goods made in France, spotted on all the trendy girls, is definitely not done being trendy. From Emily in Paris to Kate Middleton, all the fashionistas have already adopted it. We explain why it’s THE time or never to buy it – if you haven’t already!
This is a major announcement that has the effect of a scandal: Bernard Arnault has reportedly acquired a stake in this ultra-popular French leather goods brand. The multimillionaire businessman has decided to buy minority shares with his family business fund: L Catterton. It didn’t take much to stir up the Modosphere; because if Mr. Arnault himself is interested in a brand, it’s certainly a good deal. As for the editorial staff, we trust their instincts: it’s high time to invest in this brand whose reputation is well established.
As you might have guessed, the leather goods maker in question is none other than Polène. Since its creation in 2016, the family label created by Antoine, Elsa and Mathieu Mothay has continued to gain popularity. Year after year, it has permanently established the reputation of its first minimalist and elegant creations, while expanding its collection with new creative, innovative models, in tune with the times, which do not fall into the trap of trends. A timelessness that is the strength of the leather goods maker, and which pushes many early consumers to loyalty. If you buy a Polène bag, you are in fact ensuring that you will be able to wear it for many years: and Kate Middleton has understood this well since she has already succumbed to the bag “Number 7” from the French label.
In addition to this design aspect that makes it a quality investment, there is also the price side that should not be overlooked. For several years now, Polène’s selling prices have been constantly increasing. While the amounts may seem minimal – for January 2024, the brand is talking about around ten euros – it is a safe bet that this increase will continue to grow.
Some luxury enthusiasts, like content creator Chloé Penel, even mention a increase of 80 euros for the model “Number 9” : its sale price would thus have increased from 360 euros in 2023 to 440 euros as of January 2, 2024. A increase of about 22% which, applied fictitiously every year over 5 years, would make the bag go to 1090 euros in 2029.
On the contrary, in mid-2024, other houses like Saint Laurent had lowered theirs, according to our colleagues at BFM Bourse (we are talking in particular about the small Loulou bag and the Cassandre Classic chain wallet). If you want to buy a quality handbag that increases in value over time, Polène is certainly THE best investment.
The rapid expansion of the leather goods brand also has an impact on prices. After conquering the French market, the family business is continuing its international development by opening large boutiques abroad – New York, Tokyo, Seoul, and soon London and Hamburg for the end of the year.
This increases the number of customers, for a production that remains artisanal and therefore limited. The latter is in fact located in a small village in Spain called Ubrique, renowned for its know-how in high-end leather goods. As you will have understood, prices are probably going to increase. So, now more than ever is the time to invest in this Polène bag that has always made you dream!
