Bad news, lovers of good deals in these 11 cities in France will soon find the door of their closed store.
The brand ranks on the second step of the podium of the favorite discount signs of the French in the 2025 polls, but that was not enough to straighten the economic difficulties encountered. In the turmoil for a few months, she has avoided bankruptcy but now announces the closure of 11 stores which are not rectifiable and which have not found a buyer. At the same time, the brand is launching a large emergency plan to try to safeguard the business.
Born in 1981 in Lot-et-Garonne under the leadership of Philippe Ginestet, the French brand is one of the discount pioneers on the territory and offers equipment of the house and products for the whole family at a very low price. 80% of French people have a store less than 20 minutes from their home and almost everyone knows their slogan “The ideas of genius”, Gifi has become a must with 570 stores throughout France. Henceforth, 11 cities will see their sign close. These are points of sale located in Thiais in Val-de-Marne, Stains en Seine-Saint-Denis, rue Grenette in Lyon in the Rhône, Pontault-Combault in Seine-et-Marne, in the St Georges shopping center in Toulouse in Haute-Garonne), Neuville en Ferrain in the North, Saint-Claude in the Jura, Saverne in Bas-Rhin, The Orne, Thunder in the Yonne and Besançon Valentin in the Doubs.
But that’s not all: there should be a change. To get the head out of the water, Gifi sets up an emergency plan to find the path of profitability and customers should notice it quickly on the shelves. The supply of products will indeed be reviewed and prices should be even more competitive to deal with the competition of other discount brands like Action or Maxi Bazar. She intends to position herself as close as possible to the expectations and purchasing power of her customers to remain an iconic brand in the French landscape. Business to follow therefore.
