Symbol of kitsch for some, pride for others: this garment is all the rage among celebrities. There is no longer missing the validation of the Modosphere to invade the whole earth – we are the first!
“Without respite, day and night”sang a certain Pascal. A sentence that everyone feels in the depths of him, because we were all one day a fan. If we sometimes be ashamed of this Groupie past, it has never been so tend to idolize a star today. Indeed, after a time of disdain, the modosphere decided that it was finally cool to venerate someone. Proof of this is: the trend of “Fandom Fashion”, identified and quantified by Klarna (The Payments and Commerce Network powered by AI) has been emotional for a few years. When they go to a concert, fans are dressed in the visual universe of the artist who performed. An additional way to show him all the love they have for him and develop the feeling of belonging to the fan base.
For several months, however, this trend has been going much further and has exceeded the frame of stadiums and performance halls. She wins the small screens like the largest in the 7th art, invades the streets of Hollywood Boulevard, and appears, like a standard, on the outfits of all the stars. Their t-shirts and clothes are then adorned with a flocking and/or printed all over In tribute to their favorite celebrity. On the set of HAPPY HOURS, Katie Holmes is grouching by sporting a t-shirt bearing the image of Tina Turner.
In the streets of Paris, it is Jay-Z who plays the Transis lovers by wearing a T-shirt in the colors of the Cowboy Carter Tour of Queen Bey. No possible doubt: on the celebrities side, the trend is therefore adopted and validated.
But what about the modosphere side? Well, the trend also begins to please tendencies and other trendsetters. At the last Venice Film Festival, the it-girl Alexa Chung has chosen to shout her love for Elvis Presley, by wearing a sublimated trapezoid dress with a vintage cliché of “King of Rock and Roll”.
Signed Ashley Williamsthis part comes from the fall-winter 2013 collection, and therefore dates from 12 years. If the television host comes up so many years later, it is good for a reason: she feels that the trend is about to make a sensation in the world of fashion.
Simple stylistic celebrity or trendy fad that will affect the greatest number? Bets are open.
