Just in time for the holidays, a forgotten fragrance resurfaces. Reputedly unobtainable for several years, it has now established itself as one of the most desired pieces in Christmas boxes.
Perfume, frequently given for Christmas, remains a valued gift. However, not all eau de toilette arouse the same enthusiasm. This year, one perfume in particular is a star: unavailable since its launch in 2018, it returns to the forefront after a period of absence which fueled desire. The context of its return sheds light on its success: the original brand relaunched it in the face of strong demand, with some buyers not hesitating to obtain bottles via resale sites.
Since its initial release, it has almost disappeared from the shelves, prompting an almost systematic search among perfume lovers. As the holiday season approaches, this context naturally propels it to the top of wish lists. The current year has amplified the trend: the brand has recorded remarkable success in its sales, so much so that it has decided to put this highly demanded perfume back into production. The return to the market is not the result of chance: it responds to an expectation, even a frustration, among those who had seen the bottle disappear too quickly.
On a technical and olfactory level, this perfume is distinguished by a composition designed to appeal to a wide audience. Its formula combines notes of freesia and lotus at the top, a heart with jasmine and musk and a base of vanilla enveloped in a nuance of sandalwood.
The distribution model adopted during this return is also strategic: the brand has chosen to re-release this perfume exclusively on its own website. So, what perfume are we talking about? This is the long-awaited bottle from Kayali: the model called Musk 12, sold for 120 euros for 100 ml.
You will have understood, this year the Coco Mademoiselle, J’adore and other major perfume titles are giving way to this less popular fragrance. A prolonged wait as well as an unexpected return which therefore propels the bottle as a must-have for this season.
