A historic brand that has reigned supreme for two years.
Every year, millions of consumers enter the doors of perfumeries and beauty institutes in search of the perfect cream, the miracle serum or the signature perfume. But which brand do they really turn to when it comes to trusting a brand for their beauty routine? The verdict is in thanks to a vast national study, and the winner may well surprise you with her longevity at the top of the rankings.
To establish this ranking, Ipsos and Bonial surveyed no less than 10,000 French people using the quota method, guaranteeing a faithful snapshot of French preferences. In total, 359 brands spread across 20 sectors of activity were screened. For our beauty universe, 19 brands were carefully evaluated according to eleven specific criteria: variety of offer, quality of products, attractive prices, frequency and generosity of promotions, responsible commitments and even ease of access in store. Enough to paint a complete portrait of what French beauty addicts are really looking for.
And the big winner of this second edition of the barometer is none other than Yves Rocher, who once again won the title of “Top Brand” in the hygiene and beauty category. The Breton brand, a pioneer in plant-based cosmetics since its creation in La Gacilly in 1959, displays an attractiveness index of 24.3 points, a slight increase compared to the previous year. His secret to seducing generation after generation? A quality-price ratio that skincare and makeup enthusiasts unreservedly approve of, but also a promotions policy considered to be frequent, generous and really useful on a daily basis. Not forgetting plant-based formulas that speak to consumers who care about what they apply to their skin. The brand with its iconic green codes is ahead of Aroma-Zone, a true paradise for in-house formulators which confirms its second place with an index of 22.8 points in good progress, and Adopt Parfums, the brand with accessible juices which completes this very olfactory podium.
If the leading trio remains remarkably stable this year, the battle rages on certain strategic areas. Nocibé takes the advantage over Sephora in terms of accessibility of points of sale, while Aroma-Zone now overtakes Lush in terms of CSR commitments. Clean beauty and purchasing power: these are definitely the two battles that will shape our routines in 2026.
