Patrick Ta, the celebrity makeup artist turned entrepreneur, has taken his eponymous brand, Patrick Ta Beauty, global. With clients like Gigi Hadid and Ariana Grande, Ta’s rise from self-taught artist to industry mogul mirrors his brand’s meteoric success. In 2025, Patrick Ta Beauty expanded into Latin America, cementing its status as one of the fastest-growing celebrity-founded beauty labels.
Patrick Ta: From Self-Taught Makeup Artist to Global Beauty Icon
Patrick Ta’s story is one of persistence, creativity, and impeccable branding. Born in San Diego to Vietnamese immigrant parents, Ta worked various jobs before discovering his passion for makeup. He taught himself through trial and error, quickly developing a reputation for flawless, glowing skin finishes that would become his signature.
His big break came when he started working with celebrities like Shay Mitchell, Ariana Grande, and Gigi Hadid. Known for his signature “dewy skin” look, Ta became one of Hollywood’s most sought-after makeup artists, amassing over 3 million Instagram followers and a loyal fanbase that trusted his artistry and authenticity.
Building Patrick Ta Beauty: The Power of Personal Brand
In 2019, Patrick Ta Beauty launched with the simple mission of helping everyone feel “Major”—a nod to his now-famous catchphrase, “You look great.” The brand debuted with Major Glow, a line of radiant mists, lip shines, and body oils that embodied Ta’s signature aesthetic: luminous, confident, and inclusive.
Since then, Patrick Ta Beauty has expanded into full-face collections, including blushes, bronzers, brow products, and eyeshadow palettes that routinely sell out online and in stores. The brand is stocked globally at Sephora, Cult Beauty, and Selfridges, with top-tier influencer partnerships driving digital buzz.
According to industry insiders, the brand is now valued at over $70 million, placing Ta among the most successful celebrity-turned-entrepreneurs in the beauty space.
Going Global: Patrick Ta Beauty’s 2025 Expansion Strategy
In 2025, Patrick Ta Beauty announced a major expansion into Latin America, starting with Sephora Mexico. The move marks the brand’s first major international retail push, aligning with a global demand for influencer-backed beauty products that combine luxury aesthetics with accessible price points.
Speaking about the expansion, Patrick Ta told Vogue Business,
“Our goal has always been to make people feel beautiful in their own skin—now we’re taking that message globally.”
The rollout comes amid a surge in interest for celebrity-founded beauty brands in emerging markets, where authenticity and social media visibility are increasingly shaping consumer trust.
Patrick Ta’s Wealth and Influence in 2025
With multiple income streams from product sales, brand partnerships, and celebrity clientele, Patrick Ta’s estimated net worth in 2025 exceeds $10 million. His brand’s valuation continues to climb thanks to strategic social media engagement, global expansion, and partnerships with leading cosmetic retailers.
Beyond financial success, Ta’s influence lies in redefining what a modern beauty CEO looks like—authentic, collaborative, and deeply connected to his audience. His transparency about failures and lessons learned has inspired a new generation of creators to merge passion with business acumen.
What’s Next for Patrick Ta Beauty?
Industry analysts predict that Patrick Ta Beauty may soon explore skincare and fragrance, following the blueprint of other influencer-founded giants like Rare Beauty and Fenty Beauty. With consistent brand loyalty and expansion momentum, Patrick Ta is positioned to become one of the most influential beauty entrepreneurs of the decade.
According to analysis reviewed by CEO Today, Patrick Ta’s ability to merge personal authenticity with sharp business instincts has turned him into more than a makeup artist—he’s now a global beauty visionary shaping the next wave of influencer-led entrepreneurship.
FAQ: Patrick Ta and His Beauty Brand
How did Patrick Ta become famous?
Patrick Ta rose to fame as a celebrity makeup artist known for his radiant, glowing skin looks on stars like Gigi Hadid and Ariana Grande.
What is Patrick Ta’s net worth?
As of 2025, Patrick Ta’s estimated net worth is around $10 million, with his brand valued at over $70 million.
Where can I buy Patrick Ta Beauty products?
Patrick Ta Beauty is available globally through Sephora, Cult Beauty, Selfridges, and the brand’s official website.
