Automatic writing of texts, production of podcasts with a cloned voice… Prisma is accelerating in artificial intelligence. The publisher of “Capital”, “Télé Loisirs”, etc., is undoubtedly the magazine press group which has the most projects in this field.
Prisma, in the Vivendi galaxy since 2021, strongly believes in the future potential of AI. “We are very enthusiastic, but we remain cautious in setting the music,” explains Pascale Socquet, general director of Prisma Média.