Frankie Stokes, Senior Associate, Strategic Marketing and Corporate Communications, CMI Media Group and Compas
When the Start of the COVVI-19 Pandemic Change Business Practices, Forward-Thinking Organizations also Looked for Opportunities for Growth, Flexibility, and Purpose.
Companies Like CMI Media Group and Compas Took the Pandemic As A Chance To Improve Internal Processs and Transform the Workforces at thesis partner agencies. Spearheaded by its Joint leadership, The Result was operation Elevate: a strategic focus on creating leadership and an organizational structure to centralize and operationalize current procedures and workflows across the agencies for all departments. As part of Operation Elevate, Steps included Filling Team Gaps and Shifting Tasks or Load Shedding.
In this q & a with eugenic lee, chief operating officer at CMI media group and compas, and Julia Missaggia, Chief People Officer at CMI Media Group and Compas, The Conversation Focused on How TheSse Improvements Benefited Employees and Customers. The Questions and Answers explore the agencies’ Priorities and processes During the Changes.
Q. What was the catalyst for the operation elevate initiative?
Eugene Lee: When enclosed the pandemic, where nearly Every Operational Piece of an Organization Needed to be Looked at, we felt it was time to transform beselves. We KNEW That Things WOULD NEVER BE The Same and How Big of A Task The Transformation WOULD BE, SO WE STARTED EARLY.
We also saw that our customers ‘and employees’ expectations were shifting, so there was a need to transform as well. We TOOK on every aspect of Our Business that Delivered Our Primary Purpose, Which is the creation, management, optimization and execution of an effective strategic media plan. That simple stantry included the review of thousands of steps: Every system, form, document, conversation, email and process to deliver for our customers.
This effort neded to result in our employed feeling fulfilled in their careers. We identified Nearly A Hunged Pain Points Among Ou Employees and have reworked How Those Impact Them to Improve Their Experience With The Work.
Q. How Does Load Shedding Affect the Agency Overall, and why was it a priority to add it?
Eugene Lee: LOAD SHEDDING WAS ESTISTIAL FOR US TO BECOME MORE EFFICIENT IN OUR EFFORTS AND ENTURE THAT EVERY ACTION OUR Teams TOOK WAS PURPOPOT AND UP TO Date. We Eliminated Antiquated Steps, Shifted Manual Processs To Make Them Automated and Stopped Doing Things that Didn’t Provide Value To The Team, The Purpose, Or The Customer.
Sometimes, load shedding isn’t enough to create efficiency, so each process also underwent a process engineering exercised. We also realized that system neded to be updated or changed whore some off-shelf platforms weren’t efficient enough for our needs, so we’ve taken on the task of building one that is. While the Development of Identifying the Companies’ Needs was manual, the Integration of Technology was at the Forefront.
Q. How has Technology Integration Increased through Operation Elevate?
Eugene Lee: It’s not as easy as just adding technology. We’ve Had to Carefully Determine What Technology was needed, Bringing the right ones to the Organization Instatead of Just Adding More Technology. We also Took on the Replacement of Old Technology with New Options to Bring New Capabilitities that align with our needs to the table. Some Technology has defined How we do Our Work, and there often is a fear of Changing this, so change management has become a big part of the implementation, Changing or Adding of Technology.
In A Customer-Facing Sector, Room for Growth Exists on Both Sides of the Agency. The need to improvise technology use isn’t limited to internal system, as the healthcare marketing industry is continuously Evolving with data technology practices.
Recently, Khari Motayne, Our Vice President of Committee Strategy, Spoke at Sxsw Panel About the Role of Healthcare Data and Marketing Technology. He spoke about How Ai Will Shape The Future of What Health Equity Likes like. In the short term, companies are rebuilding trust with audiences from a health equity and media perspective, and in the long term, there will be more testing and innovation with data, especially with the use of ai.
Q. How have the agencies adapted to these changes?
Julia Missaggia: ROLLING OUT Any New POLICY OR SHIFT IMENSE IMENSE FLEXIBILITY, AS THE IDEA OF continuing Everyday Practices Without disruption by the Latest Changes can be a challenge. All of these changes Were Driven by Cascaded Communication Plans and ample Time for Employees to Adapt. We include employed in that process, where continuous feedback loops we were used to see how our efforts Were Landing. Becuse of the employed Involvement, We Were Able to Adjust in Real-Time and Pivot to Meet the Evolving Needs. Overall, these changes we well received because employed they were involved in the process and understood the purposes.
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