Real estate investment: 3 seaside cities with unexpected profitability

What if the best real estate deals by the sea were not where you thought? In 2025, some coastal cities long neglected displayed rental yields much higher than those of the upscale stations.

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Each summer is the same story: after three weeks of vacation in your favorite vacation location, you are going back to dream of y Buy a pied-à-terrein order to come when you wish and to rent it the rest of the time. In 2025, the time may have come to take action. After jumping 24.3% in five years, more than double the entire market, real estate prices in seaside resorts finally stabilize. In July 2025, they displayed an increase of only 0.2% over a year, lower, even that of the French real estate market as a whole (+0.4%), according to data published by Seloger on July 7.

However, the average price per square meter in seaside cities is not given, at 3,108 euros, according to the real estate advertising site. An high cost that weighs on rental profitability, which corresponds to the annual rents drawn from the property reported at its purchase price. That is to say if, with respective square prices of 11,485 and 8,825 euros, the very chic Cannes and Biarritz, where the supply of housing is rare and high demand, arrive at the tail of the platoon of the 25 most profitable seaside cities in France, published by Guy Hoquet this Thursday, July 10. “This is not a question of Paris on the performance, recognizes the network of real estate agencies, but sure valuesfor long -term investors ”. And who can afford it!

Rental Rental Profitability for Calais

For the others, direction of coastal cities “Long have remained withdrawn but which are essential today as alternatives to invest»»according to Guy Hoquet. Cities that combine very reasonable purchase prices, increase in the demand for rentals and high rental profitability. A robot portrait to which Perpignan fits perfectly, with an average price per square meter of only 2,204 euros, among the lowest on the coast, an average increase of 3.2% of rents per square meter over one year and a rental yield of almost 6%. “Perpignan is ideal for a first rental purchase”estimates Guy Hoquet.

More unexpected because located under less lenient skies, Dunkirk However, offers rental profitability close to that of Perpignan, 5.58%. The consequence of a fall in the available housing offer, purchase as well as for rental, which caused a jum of 9.1% of the average rent per square meter over one year, at 13.7 euros, and a flight of 8.5% of the average selling price. However, it remains wise, at 2,501 euros per square meter. The palm of rental profitability goes to another somewhat unexpected city: Calaiswith a yield of 5.92%, boosted by selling prices below 2,000 euros per square meter.

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Brittany and Normandy, good deals for first

Another ideal city for primary investors, but which we do not necessarily think of either first on the Norman coast, Le Havre. You can invest there for 2,629 euros per square meter on average, a guarantee price of a rental yield of 5.71 %. Also affordable, with a square price of the square meter of 2,630 euros, for an average rent of 13.3 euros per square meter, up 2.4% over one year, Brest guarantees you almost 5% of profitability. Ditto in Quimper (5.07%), thanks to an average price per square meter which does not exceed 2,540 euros.